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Books > Business & Economics > Business & management > Business strategy

Finding My Virginity - The New Autobiography (Paperback): Sir Richard Branson Finding My Virginity - The New Autobiography (Paperback)
Sir Richard Branson 4
R320 R256 Discovery Miles 2 560 Save R64 (20%) Within 4 - 8 working days

Global business icon Richard Branson has written many books, but none have been more popular than his first memoir, 1998’s Losing My Virginity. Now he’s finally publishing his second volume of memoirs, covering all of his fascinating ups and downs of the past two decades.

In the two decades since Richard Branson wrote Losing My Virginity, his life and company have changed significantly. Now he brings his life story up to date, including all the successes and failures. He also shares his personal, intimate thoughts on five decades as the world’s ultimate entrepreneur, and his shift to focusing more and more on public service. See how Branson created hundreds of different companies, going from a houseboat to his own private island. Join him as he juggles working life with raising his children, sustaining his marriage, and creating a unique company culture. Discover how he created a new life on Necker Island, while continuing to grow the Virgin brand into all corners of the world. Get the real story behind his encounters with everyone from Bill Gates and Rupert Murdoch to Nelson Mandela and Beyoncé.

Go behind the scenes as Sir Richard Branson creates the world’s first commercial spaceline, Virgin Galactic, and handles the biggest crisis he has ever faced. Get under the skin of world record attempts on land, sea and air, and see how the original business hippy adapted to becoming a doting ‘grand-dude’ to his three grandchildren, Eva-Deia, Etta and Artie. This is the true account of how the Virgin Founder reinvented himself and his brand for the 21st C entury, while continuing to push boundaries, break rules and reach for the stars in more ways than one. This is the story of the man behind the beard, the business, the bravado and the brand. Find out how the ultimate entrepreneur did it for the first time - all over again.

How To Turn Down A Billion Dollars - The Snapchat Story (Paperback): Billy Gallagher How To Turn Down A Billion Dollars - The Snapchat Story (Paperback)
Billy Gallagher 2
R339 R204 Discovery Miles 2 040 Save R135 (40%) In stock

When he was just twenty-three years old, Evan Spiegel, the brash CEO of the social network Snapchat, stunned the world when he and his co-founders walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius?

In How To Turn Down A Billion Dollars, Billy Gallagher takes us inside the rise of one of Silicon Valley’s hottest start-ups. Snapchat began as a late-night dorm room revelation before Spiegel went on to make a name for himself as a visionary C EO worth billions, linked to celebrities like Taylor Swift and his fiancée, Miranda Kerr.

A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Billy Gallagher has covered Snapchat from the start. His inside account offers an entertaining trip through the excess and drama of the hazy early days with a professional insight into the challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How To Turn Down A Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

Six Billion Shoppers - The Companies Winning The Global E-Commerce Boom (Paperback, Main Market Ed.): Porter Erisman Six Billion Shoppers - The Companies Winning The Global E-Commerce Boom (Paperback, Main Market Ed.)
Porter Erisman 2
R339 R223 Discovery Miles 2 230 Save R116 (34%) In stock

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones.

The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

Billionaires Under Construction - The Mindset Of An Entrepreneur (Paperback): DJ Sbu Billionaires Under Construction - The Mindset Of An Entrepreneur (Paperback)
DJ Sbu 9
R160 R133 Discovery Miles 1 330 Save R27 (17%) Within 4 - 8 working days

DJ Sbu is not your ordinary entrepreneur. He was born to be great and refuses to settle for less.

Have you ever wondered what, exactly, goes on inside a successful entrepreneur’s head – how they came up with their ground-breaking ideas, how they turned them into a business, how they handle failure and what it took to get them where they are today? Billionaires Under Construction answers these questions, and more, as it charts the rise and rise of Sibusiso Leope, one of South Africa’s most dynamic entrepreneurs. From his childhood in Tembisa to the global stage as a best-selling DJ, from music mogul and co-owner of TS Records – the label behind some of South Africa’s brightest young stars – and, more recently, the force behind the country’s first black-owned energy drink, Sbu’s story is one of courage, resilience, inspiration and a refusal to let the put-downs stop him. In his own words, "you just can’t stop his go".

Billionaires Under Construction is a blueprint of Sbu’s success; an honest and direct account of the setbacks he’s encountered, including his high profile dismissal from two of South Africa’s most prominent radio stations and his equally notorious run-in with Forbes. Sbu’s handling of these situations shows the triumph of his entrepreneurial spirit and the tenacity of a man who does, indeed, consider himself a billionaire under construction – and won’t stop until his goal has become a reality.

More than this, it’s a handbook to show other entrepreneurs how they can do the same; a slice of motivation to show them that it can be done, and a tool-kit to show them how.

Global Business Management (Paperback): Rafiu Adewale Aregbeshola Global Business Management (Paperback)
Rafiu Adewale Aregbeshola 1
R359 R313 Discovery Miles 3 130 Save R46 (13%) In stock

If anything is new in the business world it is a heightened level of uncertainty, and this is a global phenomenon. Political disruptions, civil unrest, natural disasters and slowing economies in the developed and developing world have made the financial markets increasingly volatile, challenging multinational corporations in offshore locations and global business operations in general.

The blend of theory and practical knowledge, and the comparison of historical accounts with current realities, make this book indispensable for active and aspiring investors in the global business environment, as well as the academic community. The book is particularly relevant for BA students at exit level, and could be useful for Honours and Master’s students of international business, and MBA and MBL students who seek insight into the contemporary operating environments of global business.

Legacide - Why Legacy Thinking Is The Silent Killer Of Innovation (Paperback): Richard Mulholland Legacide - Why Legacy Thinking Is The Silent Killer Of Innovation (Paperback)
Richard Mulholland 1
R180 R150 Discovery Miles 1 500 Save R30 (17%) In stock

“We need to innovate!” - every CEO ever!

Innovation is not about changing your product, it’s about changing your mindset. It’s not about doing something new, it’s about stopping doing something old. This entire book rehashes these two lines in as many ways as ground-breaking (if you dropped him off a high platform wearing heavy shoes) business thinker Richard Mulholland was able to do in around 125 pages.

Changing the legacy mindset is not easy, but hot-damn, it’s worthwhile. Legacide, the book, hopes to do just that.

Experiential Approach to Organization Development - Pearson New International Edition (Paperback, 8th edition): Donald R. Brown Experiential Approach to Organization Development - Pearson New International Edition (Paperback, 8th edition)
Donald R. Brown 1
R1,156 R950 Discovery Miles 9 500 Save R206 (18%) In stock

For courses in Organization Development, Organizational Behavior and Organizational Change. A conceptual and experiential approach to understanding organizational development. With a focus on the development of students' interpersonal skills, Experiential Approach to Organization Development provides a comprehensive, realistic, innovative, and practical introduction to the field. The eighth edition presents new and revised information to help keep course material fresh and relevant

A Journey Of Diversity & Inclusion In South Africa - Guidelines For Leading Inclusively (Paperback): Nene Molefi A Journey Of Diversity & Inclusion In South Africa - Guidelines For Leading Inclusively (Paperback)
Nene Molefi; Foreword by Justice Edwin Cameron
R398 Discovery Miles 3 980 Within 7 - 15 working days

"Over the past two decades, Nene has gained a reputation both locally and internationally as a thought-leader in diversity and inclusion, values-driven leadership and transformation. She has authored numerous publications, including contributing to the book Leadership Perspectives from the Front Line. She is a member of the Diversity Collegium, a think tank of globally-recognised diversity experts. She is an associate lecturer at GIBS on Global Diversity and Unconscious Bias, as well as an associate lecturer on Transformation Strategy for the Stellenbosch Business School. She is a sought-after speaker for conferences around the world."

"The ideas and experiences shared by author Nene Molefi speak directly to the troubling prejudices and inequities that persist in our world. Diversity and inclusion are more pressing than ever. Injustices and deep social divisions persist, personally and systemically. Racism, sexism, homophobia, and other forms of fear and hatred are not isolated. They remain embedded and they demand courageous, deliberate work. In this book, Nene uses her own story to cast a bright light on the transformation journey. Nene’s book quite vulnerably takes the reader on Nene’s personal journey. In addition to the deeply personal content, each chapter ends with practical guidelines on how to lead inclusively. Nene’s book offers hope and substance in our vision of a diverse and inclusive and just society." —Justice Edwin Cameron

Competition Law And Economic Regulation - Addressing Market Power In Southern Africa (Paperback): Jonathan Klaaren, Simon... Competition Law And Economic Regulation - Addressing Market Power In Southern Africa (Paperback)
Jonathan Klaaren, Simon Roberts, Imraan Valodia
R380 R299 Discovery Miles 2 990 Save R81 (21%) Within 4 - 10 working days

Shaping markets through competition and economic regulation is at the heart of addressing the development challenges facing countries in southern Africa. The contributors to Competition Law And Economic Regulation: Addressing Market Power In Southern Africa critically assess the efficacy of the competition and economic regulation frameworks, including the impact of a number of the regional competition authorities in a range of sectors throughout southern Africa.

Featuring academics as well as practitioners in the field, the book addresses issues common to southern African countries, where markets are small and concentrated, with particularly high barriers to entry, and where the resources to enforce legislation against anti-competitive conduct are limited. What is needed, the contributors argue, is an understanding of competition and regional integration as part of an inclusive growth agenda for Africa. By examining competition and regulation in a single framework, and viewing this within the southern African experience, this volume adds new perspectives to the global competition literature.

It is an essential reference tool and will be of great interest to policymakers and regulators, as well as the rapidly growing ecosystem of legal practitioners and economists engaged in the field.

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun The Villager - How Africans Consume Brands (Paperback)
Feyi Olubodun
R250 R169 Discovery Miles 1 690 Save R81 (32%) Within 4 - 8 working days

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions:
- Why did brands, both global and local, so often fail to connect with the African consumer?
- What was it about the African market that brand owners were not seeing?

He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager.

In Feyi’s view, the African consumer begins his life’s journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands.

In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right ‘lenses’ to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.

The Villager is essential reading for brand owners wishing to conquer new markets.

They're Your Rules ... Break Them! - 50 Ways to Smash Silos, Bust Bureaucracy and Create a High-Performance Culture... They're Your Rules ... Break Them! - 50 Ways to Smash Silos, Bust Bureaucracy and Create a High-Performance Culture (Paperback)
Douglas Kruger 1
R230 R184 Discovery Miles 1 840 Save R46 (20%) In stock

This book offers 50 innovative ways of looking at your business as a long-term, dynamic, progressive entity. Here you will find 50 ways to ditch the atrophying forces and create an exponentially achieving, high-performance culture in your organisation.

Some rules help us, but some don’t. Do you know which to ditch? And do you know how to create a dynamic, learning culture that doesn’t rely on blind bureaucracy? Elon Musk did it with Tesla and Space-X. Pixar does it too. The Israeli Defence Force and US Navy SEALS have been doing it for decades, and their results have been astonishing.

In a world of exponential organisations, rule-bound dinosaurs will fall and fade. But you don’t have to.

They’re your rules. Break them!

Management Principles - A Contemporary Edition For Africa (Paperback, 6th Edition): P.J. Smit, M.J. Vrba, T. Botha Management Principles - A Contemporary Edition For Africa (Paperback, 6th Edition)
P.J. Smit, M.J. Vrba, T. Botha 2
R689 R577 Discovery Miles 5 770 Save R112 (16%) In stock

The business environment changes constantly, and so too must the approaches to managing a business organisation successfully. Among the plethora of management theories, each proposing that it provides the best solution to optimising an organisation, a few have stood the test of time and are considered principles that all modern managers should know and be able to apply.

Management Principles: A Contemporary Edition For Africa focuses on these core management principles. It provides learners with a sound knowledge of the business environment, how to manage scarce resources, and the functions of planning, organising, leading and controlling.

The book also highlights the importance of sound decision-making, information management, optimising a diverse workforce, managing different organisational cultures, managing people (individuals, groups and teams) and business ethics.

Human resource management (Paperback, 4th ed): Trevor Amos, Noel Pearse, Liezel Ristow, Adrian Ristow Human resource management (Paperback, 4th ed)
Trevor Amos, Noel Pearse, Liezel Ristow, Adrian Ristow
R539 R457 Discovery Miles 4 570 Save R82 (15%) Within 4 - 8 working days

People and their effective management are key to sustainable organisations. The authors of Human resource management, now in its fourth edition, combine their respective experience from both academia and the workplace to provide a balanced and useful book that covers the key principles for the effective management of people. The book has a sound theoretical base, which includes a wide range of topics from areas such as the human resource management function, strategic human resource management, organisational behaviour, leadership, labour legislation and labour relations. Furthermore, there are self-awareness exercises to assist readers in applying theory to their own insight. For those wanting to test their knowledge, each chapter contains multiple-choice questions. The five case studies at the end of the book create a further opportunity for readers to develop their ability to practically manage people. As with previous editions, the book has been written and designed in a user-friendly style and format and it available with a slideshow for each chapter.

Principles Of Global Business Management (Paperback): Rafiu Adewale Aregbeshola Principles Of Global Business Management (Paperback)
Rafiu Adewale Aregbeshola 3
R420 R361 Discovery Miles 3 610 Save R59 (14%) Within 4 - 8 working days

When people think about the business world, they tend to think more about the political economy of operating environments than the intricacies of ethics and diversity management in offshore locations. However, all these factors are equally pertinent to successful global business management and a successful international business.

Globalisation and technological innovation also need to be considered. And while the controversy that surrounds globalisation has tainted the proceeds of growth and economic prosperity, the improvement in quality of life brought about by technological advances in global financial integration cannot be overemphasised.

Applied Strategic Marketing (Paperback, 4th edition): C.J. Jooste, A. Berndt, J.W. Strydom, P.J. du Plessis Applied Strategic Marketing (Paperback, 4th edition)
C.J. Jooste, A. Berndt, J.W. Strydom, P.J. du Plessis
R505 R430 Discovery Miles 4 300 Save R75 (15%) In stock

Applied strategic marketing discusses the strategic role of marketing management in modern organisations. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise in order to build brand value and customer relationships. This book guides the reader through the different phases of the strategic planning process and provides a framework for designing and implementing a marketing plan. Building on the success of the third edition's chapters customer analysis, brand and relationship building strategies and measurements of marketing strategies, the revised fourth edition also deals with contemporary issues such as globalisation, sustainability and innovation. Applied strategic marketing in anchored in the South African environment and discusses the impact of global trends. This book offers great value to students and practitioners of strategic marketing.

Entrepreneurship and how to establish your own business (Paperback, 5th ed): Johan Strydom Entrepreneurship and how to establish your own business (Paperback, 5th ed)
Johan Strydom 13
R419 R361 Discovery Miles 3 610 Save R58 (14%) Within 4 - 8 working days

Did you know that two out of three businesses fail? This is often due to a lack of understanding of basic business concepts by the business owners. In the competitive South African business environment, aspiring entrepreneurs and new business owners need a solid foundation of knowledge to building sustainable businesses on. Entrepreneurship and how to establish your own business (5th edition) is a foundational book covering the key areas of entrepreneurship and small business development. This revised edition explains important business concepts in layperson's terms and uses updated examples to focus on. The entrepreneur's personal skills set; Role models in the field of successful entrepreneurship; Thinking `out of the box' to find opportunities in the market; Evaluating business ideas; Drawing up a business plan; Setting up a business; Legal and other business requirements that apply to new businesses.

Practising Strategy - A Southern African Context (Paperback): Peet Venter Practising Strategy - A Southern African Context (Paperback)
Peet Venter 1
R533 Discovery Miles 5 330 Within 4 - 8 working days

Given the common acknowledgement that strategy implementation is the greatest challenge to managers in the 21st century and the greatest reason for strategy failure we decided to focus on strategy implementation. Rather than promoting the unrealistic idea of strategy as a purely rational and deliberate outcome, this book acknowledges and explores the idea that strategy is often emergent, messy and experimental. We focus on strategy as something that people do rather than something that an organisation possesses. Since people are the building blocks of strategy, we recognise the fact that strategy is both a cognitive and a political activity.

Strategic Management (Paperback, 3rd ed): L. Louw, P. Venter Strategic Management (Paperback, 3rd ed)
L. Louw, P. Venter
R653 R574 Discovery Miles 5 740 Save R79 (12%) In stock

How does one strategise in a management context? What competencies and capabilities do organisations need? How does one adopt a strategic approach towards making organisations sustainable?

Strategic Management covers the key concepts of strategic management and shows how these are integrated within the management environment.

The textbook is written in clear, accessible language and is suitable for senior undergraduate students, postgraduate students and students who are employed. The book provides theory and knowledge that can be applied to the work context to enable career growth and development.

Business Management By Portfolio (Paperback): Louis Botha, Tersia Botha Business Management By Portfolio (Paperback)
Louis Botha, Tersia Botha
R510 R433 Discovery Miles 4 330 Save R77 (15%) In stock

Business management, project management and portfolio management can prove challenging in any context, whether individually or collectively. The first textbook to integrate general management and project portfolio management, Business Management by Portfolio explains the science behind these concepts. It also explains how this approach results in a people-oriented philosophy which attracts (and maintains) talented, creative, and goal-oriented individuals in a dynamic environment because it offers ample opportunities for growth and self-actualisation.

Though many theories claim to incorporate efficiency alongside value-based leadership, current management theory and practice demand more. Business Management by Portfolio addresses additional management skills, which include: optimal resource- and risk-management, cost-effective strategy implementation, and customer satisfaction, while guiding readers through these concepts by means of relevant contemporary examples.

Whether you’re an experienced leader, management pundit or entrepreneur looking to better understand the structures, methodologies and practical incorporation of project management with general management theory, this highly anticipated text provides invaluable insight into an exemplary business philosophy geared toward creating successful or

Simply Rich - Life And Lessons From The Co-Founder Of Amway (Paperback): Rich DeVos Simply Rich - Life And Lessons From The Co-Founder Of Amway (Paperback)
Rich DeVos 1
R263 R202 Discovery Miles 2 020 Save R61 (23%) Within 7 - 11 working days

In this candid autobiography, Amway cofounder Rich DeVos reflects on work, faith, family, and the core values he's held on to, from his humble Christian upbringing through his enormous success running one of the world's largest businesses.

Few people embody the American entrepreneurial spirit as plainly as Rich DeVos. A prominent businessman, self-made billionaire, philanthropist, worldwide speaker, bestselling author, family man, and devout Christian, DeVos not only helped create Amway, one of the world's biggest companies, but he did it from the ground up with his deep faith in God guiding the way and keeping his hopes alive. Now after the success of his bestselling books in business, DeVos reveals his personal story. Born to poor Dutch immigrants in rural Michigan during the Depression, DeVos learned about the importance of leadership and partnership. His grandfather, father, and teachers taught him valuable lessons and key principles about faith, optimism, and perseverance that would guide his entire life. In high school, he befriended Jay Van Andel, who later became his business partner. Together, they created a whole new way to sell products and established one of the largest, most successful companies in the world. DeVos also talks about his marriage and family, his experiences as a motivational speaker, his ownership of the NBA basketball team Orlando Magic, and his philanthropic, religious, and political endeavors.

Inspiring, fascinating, and full of heart, Simply Rich is the astonishing rags-to-riches story that few can tell. Through his amazing accomplishments as both a businessman and generous soul, DeVos reveals the true meaning of success and how his deep faith helped him become a true American icon.

Introduction To Information Management And Technology In Business (Paperback): E.J. Ferreira, C.H. Bothma Introduction To Information Management And Technology In Business (Paperback)
E.J. Ferreira, C.H. Bothma
R229 R202 Discovery Miles 2 020 Save R27 (12%) In stock

Information is at the heart of everything we do as humans. We generate it, we consume it, we share it and we sell it. The careful management of information is therefore key to success in business. An Introduction to information management and technology in business provides a solid overview of the role of information and technology in a business. It gives guidelines on collecting the right information and how to use it wisely and share it with the right people to support the firm's strategic objectives and `oil' the everyday operations of the business.

The Upstarts - How Uber, Airbnb and the Killer Companies of the New Silicon Valley are Changing the World (Paperback): Brad... The Upstarts - How Uber, Airbnb and the Killer Companies of the New Silicon Valley are Changing the World (Paperback)
Brad Stone 2
R320 R215 Discovery Miles 2 150 Save R105 (33%) Within 7 - 12 working days

Ten years ago, the idea of getting into a stranger’s car, or walking into a stranger’s home, would have seemed bizarre and dangerous, but today it’s as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel.

In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process.

The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone’s highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.

Strategic Marketing (Paperback, 2nd Edition): J. Wiid Strategic Marketing (Paperback, 2nd Edition)
J. Wiid
R514 R437 Discovery Miles 4 370 Save R77 (15%) Within 4 - 8 working days

All organisations – from modest start-ups to multinational corporations – can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organisations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organisation.

Strategic Marketing is structured around the four key questions facing organisations and top management when deciding on their strategic direction:

1. Where are we now?
2. Where do we want to be?
3. How will we get there?
4. Did we get there?

In addressing these questions, the book covers topics such as:

  • analysis of the customer, competitor and market
  • competitive market strategies
  • refocusing and leveraging the business
  • sustainable competitive advantage
  • going global and selecting strategies for the way forward

Written with the undergraduate student in mind, Strategic Marketing offers a comprehensive view of the current developments and challenges facing the marketing world, and shows how an effective strategic basis is a valuable tool for addressing these challenges and providing strategic direction to the organisation. In this new edition two new chapters on branding and electronic marketing strategies have been included, making this an essential guide to contemporary strategic marketing.

Innovation - Shaping South Africa Through Science (Paperback): Gordon Institute of Business Science, Sarah Wild Innovation - Shaping South Africa Through Science (Paperback)
Gordon Institute of Business Science, Sarah Wild
R250 R215 Discovery Miles 2 150 Save R35 (14%) Within 4 - 8 working days

We all know South Africa has problems; we read about them in the newspapers, we see them on the streets and many people experience them in their daily lives. Fortunately, many of these problems can be solved using innovation and science. Innovation takes a look at inventions - developed in South Africa by South Africans - to address issues in the areas of healthcare, energy, environment and industry. Some of these inventions, such as a tea bag created to filter water for communities in rural areas, can save lives; others, such as a unique way to beneficiate titanium, could spell a new era of industry in the country.

The book is broken down into sections on environment, health, energy, industry and education, and in each of those parts are examples of South African innovations, from a satellite system to map fires to the concept of sterilising mosquitoes to stop the spread of malaria.

These have been developed by numerous organisations and institutions and showcase South Africa's excellence.

Business To Business Marketing (Paperback): Mercy Makhitha, Michael Cant, Danie Theron Business To Business Marketing (Paperback)
Mercy Makhitha, Michael Cant, Danie Theron
R427 R367 Discovery Miles 3 670 Save R60 (14%) In stock

Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

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