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Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local examples, TV programmes and other mass media, and the political and social experiences referred to in this title, many of which have been localised to reflect the South African context. Beginner students majoring in communication studies as well as those who are studying towards various degrees or qualifications where communication is a prerequisite, will find this title useful. In addition to interpersonal, group and mass communication, there is an extensive chapter on public speaking, which takes into account that many professionals today have to address their colleagues and business associates in order to succeed in their profession. Public speaking in this sense is a skill required by most graduates in any job or profession, and the chapter is pitched at these requirements as well as at speaking to larger audiences. The title is divided into two parts. The first provides students with a strong foundation of communication, while the second focuses on the areas of specialisation within communication studies. In addition, each chapter starts with the learning outcomes and a short overview of the chapter. Students may monitor their learning with the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice.
The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.
Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.
The Fourth edition differs from the previous one in the following ways:
Ferial Haffajee is highly respected as one of South Africa's thought leaders and commentators. She effectively uses her media platform to raise and discuss issues pertinent to the state of the nation. In What If There Were No Whites In South Africa?, Haffajee examines our history and our present in the light of a provocative question that yields some thought-provoking analysis for the country.
From roundtable discussions with influential as well as ordinary South Africans, to research, personal thoughts and powerful anecdotes, Haffajee takes the reader through the rocky terrain of race relations in our country and grapples towards a possible way forward in terms of what it means to be South African in 2015.
Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.
Introduction to communication studies for southern African students is an introductory textbook on the theories of and approaches to communication studies for first-year students. Building on the framework of the first edition it reflects the dynamic evolution of communication studies in the recent past, introducing new insights and approaches to communication media and digital communication. Acknowledging the unique requirements of the African communication environment, the text is illuminated with a range of uniquely South and southern African examples to contextualise the theory, with chapters written by leading academic authors from east and southern Africa.
The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.
This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.
Professional Communication: Deliver effective written, spoken and visual messages Fourth Edition is aimed at all professionals and students in business, industry and higher education institutions. It offers sound advice, clear guidelines and numerous practical examples, and this latest edition includes managing digital communication platforms, creating templates, being interviewed for a job, raising funding, and conducting and managing Internet research.
This Handbook provides an overview of interdisciplinary research related to social choice and voting that is intended for a broad audience. Expert contributors from various fields present critical summaries of the existing literature, including intuitive explanations of technical terminology and well-known theorems, suggesting new directions for research. Each chapter presents an expository primer on a particular topic or theme within social choice, with the aim of making the material fully accessible to students and scholars in economics, political science, mathematics, philosophy, law and other fields of study. Topics covered include preference aggregation, voting rules, spatial models, methodology and empirical applications. Scholars, graduate students and even advanced undergraduates in a variety of disciplines will find this introductory and relatively non-technical book an indispensable addition to the field.
Kindness - the little thing that matters most aims to motivate and inspire by showing readers what a difference even a small act of kindness can make. It uses the voices of those who have been helped by the author's charity - 52 Lives - to ground the ideas in real life action. The book is themed around 52 simple actions you can do to spread kindness. Interspersed throughout are nuggets of science explaining the positive effect kindness has on the brain and on the heart. This book is a call to action for people to live a more connected, fulfilling life. With inspirational quotes and personal stories this book will give you all the motivation you need to start spreading a little kindness - it's free afterall! Learn to live a life of kindness by following Jaime's infectious positivity in this charming gift book. Here are some examples: - Be a Seat Vigilante - Be Kind to Unkind People - Go High -Give Away a Minute - Embrace Curiosity
The ability to communicate well is a key marker of success in any environment, particularly in the world of business. The second edition of Communication: A hands-on approach focuses on different forms of communication, emphasising writing as a communication tool, particularly within the business environment. The evolution of technology and its use in the business environment has been taken into account and a new chapter on digital media has been included to show how blogs, Twitter and other social media can be used effectively.
You're not imagining it. People are getting ruder. And this is a serious problem. The book that inspired the iTunes Top Ten podcast Did you know that even one rude comment in a life and death situation can decrease a surgeon's performance by as much as 50%? That we say we don't want rude politicians, but we vote for them anyway? Or that rude language can sway a jury in a criminal case? Bestselling writer and broadcaster Danny Wallace (Yes Man, Awkward Situations For Men), is on a mission to understand where we have gone wrong. He travels the world interviewing neuroscientists, psychologists, NASA scientists, barristers, bin men, and bellboys. He joins a Radical Honesty group in Germany, talks to drivers about road rage in LA, and confronts his own online troll in a pub. And in doing so, he uncovers the latest thinking about how we behave, how rudeness, once unleashed, can spread like a virus - and how even one flippant remark can snowball into disaster. As insightful and enthralling as it is highly entertaining, F*** You Very Much* is an eye-opening exploration into the worst side of human behaviour. "A cry for human decency... deliciously hilarious. I politely encourage you to read this book. Immediately." Adam Grant author of Originals, Give and Take, Option B *This book was originally published under the title, I Can't Believe You Just Said That. But we decided it just wasn't rude enough...
How to get to master the art of persuasion―from the bestselling author of Talk Like Ted.
Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill―it is the human edge that will make you unstoppable, irresistible, and irreplaceable―earning you that perfect rating, that fifth star.
In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable―not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age―the information economy―you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.
In Five Stars, you will also learn:
-The one skill billionaire Warren Buffett says will raise your value by 50 percent.
-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.
-How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies.
-Why you should speak in third-grade language to persuade adult listeners.
-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.
The authors of the international bestseller The Decision Book teach us how to communicate better at work and in everyday life The internationally bestselling duo Mikael Krogerus and Roman Tschappeler have tested the 44 most important communication theories - from Aristotle's thoughts on presenting through Proust on asking questions to the Harvard Negotiation Project - for their practicality in daily business life. In The Communication Book they distil them into a single volume that in their winning way turns seemingly difficult ideas into clear and entertaining diagrams. From running better meetings and improving the conversations in your head to brushing up on your listening skills and small talk, the pair masterfully fuses theoretical knowledge and business advice with humour and practicality. With sections on work, the self, relationships and language, they show that we can improve not only what we communicate, but how we do so. Whether you're a CEO or starting out - or want to improve your relationships at home - this smartly-illustrated and compact guide will improve your communication skills and help you form more meaningful connections at work, while smiling too.
Get 12 months FREE access to an interactive eBook when purchasing the paperback* Used at more than 1500 institutions in 89 countries and translated into 12 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn. New to the 8th edition: A new chapter on Followership looks at the important role followers play in leadership, covering both effective followership (how followers can help leaders accomplish goals) and ineffective followership (why followers sometimes accept toxic leadership). The chapter also includes a self-assessment on followership as well as three new cases: BlueBird Care (an in-home health care agency), Olympic Rowers (1936 Olympic rowing team), and Penn State Sexual Abuse Scandal. A new questionnaire in the chapter on Leadership Ethical Style assesses a leader's style of ethical leadership and will help leaders understand their decision-making preferences when confronting ethical dilemmas. New coverage of destructive leadership, the dark side of leadership, and psuedotransformational leadership has been included. Key features: A chronological approach that traces how leadership thought has developed over time A consistent format throughout the chapters that allows students to compare the various theories A leadership instrument and questionnaire within each chapter, providing self-assessment and reflection opportunities for each theory presented. The paperback is packaged with FREE 12 month access to an interactive eBook The book is supported by online resources, including a coursepack for instructors consisting of assessment tools, assignable SAGE Premium video, sample course syllabi, lecture notes, access to real-world cases from SAGE Business Cases, and all tables and figures from the book. Whilst for students, there is a study site that includes eFlashcards, e-quizzes, videos of author Peter G. Northouse discussing key concepts from the book, and access to SAGE journal content. Suitable reading for students on leadership courses across a range of subjects including Business & Management, Health and Education. *Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781544331942). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
The new Southern African edition of this popular introductory textbook offers students a practical and accessible framework for developing their intercultural communication skills. It provides a global perspective on intercultural communication while allowing students to contextualize their knowledge with relevant examples, applications and perspectives. Recognizing that students in Southern Africa come from diverse cultural, ethnic and linguistic backgrounds, Experiencing Intercultural Communication provides discussion of issues and perspectives they can apply to everyday life and to broader contexts. For instance, the book looks at the challenges posed by numerous native languages in schools and healthcare settings; it explores the opportunities for and barriers to building intercultural relationships in post-Apartheid South Africa; and it considers the impact of globalization and the communication of Western paradigms of modernization and development.
Developed by the University of Cape Town, Professional Communication: Deliver effective written, spoken and visual messages third edition is aimed at all professionals and students in business, industry and higher education institutions. The book offers sound advice, clear guidelines and numerous practical examples. This edition reflects how communication techniques have responded to the electronic age. It contains formats for all forms of academic and professional communication.
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