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Books > Social sciences > Psychology > Social, group or collective psychology

The Lonely City - Adventures in the Art of Being Alone (Paperback, Main): Olivia Laing The Lonely City - Adventures in the Art of Being Alone (Paperback, Main)
Olivia Laing 1
R224 R177 Discovery Miles 1 770 Save R47 (21%) Within 8 - 15 working days

SHORTLISTED FOR THE 2016 GORDON BURN PRIZECHOSEN AS 'BOOK OF THE YEAR' BYObserverGuardianTelegraphIrish TimesNew StatesmanTimes Literary SupplementHeraldWhen Olivia Laing moved to New York City in her mid-thirties, she found herself inhabiting loneliness on a daily basis. Increasingly fascinated by this most shameful of experiences, she began to explore the lonely city by way of art. Moving fluidly between the works and lives of some of the city's most compelling artists, Laing conducts an electric, dazzling investigation into what it means to be alone, illuminating not only the causes of loneliness but also how it might be resisted and redeemed.

Drawn to the Dark - Explorations in Scare Tourism Around the World (Paperback): Chris Kullstroem Drawn to the Dark - Explorations in Scare Tourism Around the World (Paperback)
Chris Kullstroem
R500 R374 Discovery Miles 3 740 Save R126 (25%) Within 7 - 11 working days

Since we were children, images of closed closet doors, darkened basements, and stairways spiraling down into the blackness have terrified us -- and yet, they have fascinated minds young and old for generations. If the unknown holds so much to fear, then why is it that cultures around the world continue to seek out and celebrate the mysteries of the dark? Inspired by a life-long fascination with monsters and fear culture, writer Chris Kullstroem left her job and home to experience firsthand some of the worlds most legendary scare shows. Her travels were conducted exclusively through Couchsurfing, a network that pairs travelers with local hosts at no cost. Under the guidance of her hosts and locals, Kullstroem saw it all: attractions like the Day of the Dead, the haunts of New Zealand, and even the legendary Krampus brought to life in the streets of Austria. Chronicled with insightful detail, the book explores why so many find thrills in forms of fright. Each international, eerie enactment evokes a sense of wonder and awe, demonstrating powerful emotions that transcend language and culture to reveal a connection that we all share in our draw to the dark.

Feeling Strong - How Power Issues Affect Our Ability to Direct Our Own Lives (Paperback): Ethel S. Person Feeling Strong - How Power Issues Affect Our Ability to Direct Our Own Lives (Paperback)
Ethel S. Person
R264 R225 Discovery Miles 2 250 Save R39 (15%) Within 7 - 15 working days

In Feeling Strong, noted psychoanalyst Ethel S. Person redefines the notion of power. The stigma of evil we associate with the subject of power comes from this one conception of power -- the drive for dominance over other people, or, in its most extreme form, an overriding and often ruthless lust for total command. But this is far too limited a definition.

Pointing to a more fulfilling sense of self-empowerment than is being touted in pop-psychology manuals of our time, Feeling Strong shows us that power is really our ability to produce an effect, to make something we want to happen actually take place. Power is a desire and a drive, and it is central in our lives, dictating much of our behavior and consuming much of our interior lives.

Drawing from her expertise honed in clinical practice, as well as from examples in literature and true-life vignettes, Person shows how you can achieve authentic power to find something that matters; to feel inner certainty; to find a personality of your own and effectively plot your life story.

What Women Want When They Test Men - How to Decode Female Behavior, Pass a Woman's Tests, and Attract Women Through... What Women Want When They Test Men - How to Decode Female Behavior, Pass a Woman's Tests, and Attract Women Through Authenticity (Paperback)
Bruce Bryans
R210 Discovery Miles 2 100 Within 7 - 15 working days
Quiet - The Power of Introverts in a World That Can't Stop Talking (Paperback): Susan Cain Quiet - The Power of Introverts in a World That Can't Stop Talking (Paperback)
Susan Cain 1
R277 R214 Discovery Miles 2 140 Save R63 (23%) Within 7 - 11 working days

The book that started the Quiet Revolution
At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts--Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak--that we owe many of the great contributions to society.
In "Quiet, "Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts--from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, superbly researched, and filled with indelible stories of real people, "Quiet "has the power to permanently change how we see introverts and, equally important, how they see themselves.
Now with Extra Libris material, including a reader's guide and bonus content

Solitude - In Pursuit of a Singular Life in a Crowded World (Hardcover): Michael Harris Solitude - In Pursuit of a Singular Life in a Crowded World (Hardcover)
Michael Harris
R440 R330 Discovery Miles 3 300 Save R110 (25%) Within 7 - 11 working days

With a foreword by Nicholas Carr, author of the Pulitzer Prize-finalist The Shallows.

Today, society embraces sharing like never before. Fueled by our dependence on mobile devices and social media, we have created an ecosystem of obsessive connection. Many of us now lead lives of strangely crowded isolation: we are always linked, but only shallowly so.

The capacity to be alone, properly alone, is one of life's subtlest skills. Real solitude is a powerful resource we can call upon--a crucial ingredient for a rich interior life. It inspires reflection, allows creativity to flourish, and improves our relationships with ourselves and, unexpectedly, with others. Idle hands can, in fact, produce the extraordinary. In living bigger and faster, we have forgotten the joys of silence, and undervalued how profoundly it can revolutionize our lives.

This book is about discovering stillness inside the city, inside the crowd, inside our busy lives. With wit and energy, award-winning author Michael Harris weaves captivating true stories with reporting from the world's foremost brain researchers, psychologists, and tech entrepreneurs to guide us toward a state of measured connectivity that balances quiet and companionship.

Solitude is a beautiful and convincing statement on the transformative power of being alone.

Darwinian Politics - The Evolutionary Origin of Freedom (Paperback): Paul H. Rubin Darwinian Politics - The Evolutionary Origin of Freedom (Paperback)
Paul H. Rubin
R587 Discovery Miles 5 870 Within 7 - 15 working days

"In this lively and insightful book, Paul Rubin shows just how much light can be shed on the institutions of modern life by reference to our long species' history as hunter-gatherers. This is highly recommended reading."-Herbert Gintis, author of Game Theory Evolving "Full of insights and interesting connections among biology, public policy, and economics. It keeps the reader's interest and is well paced. Simply great-I enjoyed every minute of it."-Michael T. McGuire, coauthor of Darwinian Psychiatry "A lucid, responsible, thought-provoking, constructive inquiry into the biological foundations of economic behavior."-Richard Posner, judge, U.S. Court of Appeals for the Seventh Circuit "This is a great book, and more than worthy of serious attention. . . . An interesting and imaginative book. . . . Wonderfully engaging."-Jason Potts, University of Queensland Darwinian Politics is the first book to examine political behavior from a modern evolutionary perspective. Paul H. Rubin demonstrates why certain political-moral philosophies succeed or fail in modern Western culture. He begins by showing relationships between biology and natural selection and the history of political philosophy and explains why desirable policies must treat each person as an individual. He considers the notion of group identity and conflict, observing a human propensity to form in-groups, a behavior that does not necessitate but often leads to deviancies such as racism. In discussing altruism, Rubin shows that people are willing to aid the poor if they are convinced that the recipients are not shirkers or freeloaders. This explains why recent welfare reforms are widely viewed as successful. Rubin illustrates evolutionary premises for religious belief and for desires to regulate the behavior of others, and how in today's world such regulation may not serve any useful purpose. Ultimately, the author argues that humans naturally seek political freedom, and modern Western society provides more freedom than any previous one. Paul H. Rubin is a professor of economics and law at Emory University. He is the author of Managing Business Transactions: Controlling the Costs of Coordinating, Communicating, and Decision Making and Privacy and the Commercial Use of Personal Information.

Born Anxious - The Lifelong Impact of Early Life Adversity and How to Break the Cycle (Hardcover): Daniel P. Keating Born Anxious - The Lifelong Impact of Early Life Adversity and How to Break the Cycle (Hardcover)
Daniel P. Keating
R455 R340 Discovery Miles 3 400 Save R115 (25%) Within 7 - 11 working days

Why are we the way we are? Why do some of us find it impossible to calm a hair-trigger temper or to shake chronic anxiety? The debate has always been divided between nature and nurture, but as psychology professor Daniel Keating demonstrates in Born Anxious, new science points to a third factor that allows us to inherit both the nature and the nurture of previous generations - with significant consequences. Born Anxious introduces a new word into our lexicon: "methylated." It's short for "epigenetic methylation," and it offers insight into behaviors we have all observed but never understood - the boss who goes ballistic at the slightest error; the infant who can't be calmed; the husband who can't fall asleep at night. In each case, because of an exposure to environmental adversity in utero or during the first year of life, a key stress system has been welded into the "on" position by the methylation process, predisposing the child's body to excessive levels of the stress hormone cortisol. The effect: lifelong, unrelenting stress and its consequences - from school failure to nerve-wracking relationships to early death. Early adversity happens in all levels of society, as families deal with multiple stressors from income security to managing chronic work-life conflicts. As income gaps widen, social inequality and fear of the future have become the new predators; in Born Anxious, Dan Keating demonstrates how we can finally break the cycle.

Social Representations - Essays in Social Psychology (Hardcover): Serge Moscovici Social Representations - Essays in Social Psychology (Hardcover)
Serge Moscovici
R1,836 Discovery Miles 18 360 Within 7 - 15 working days

"An essential source of study of social representations."
--"Educational Book Review"

Considered the leading contemporary European social psychologist for his groundbreaking work on social influence and crowd psychology, Serge Moscovici has played a definitive role in shaping the trajectory of modern social inquiry. Bringing together the key texts in which he outlines and defines his benchmark theory of social representationsincluding several essays never previously published in Englishhis indispensable sourcebook illustrates the enormous range and scope of Moscovici's work.

Moscovici purports a theory of social representations remarkably distinct from the dominant themes in contemporary U.S. social psychology. In contrast to the traditionally individualistic emphasis, Moscovici's work is embedded in a broader social and cultural tradition and is passionately concerned with the social context in which meaning is constructed and lives are enacted. His radical and lucid approach offers fresh and multifarious ways of seeing the world while his clear and coherent perspective provides a rich contribution to a discipline which has been notoriously fragmented.

Addressing contemporary social phenomena rather than being trapped within the artificial limits of laboratory experimentation, Moscovici draws upon the diverse traditions of the wider social sciences, making him a primary voice within the community of social theorists.

Sure to fascinate any researcher, scholar, student, or practitioner of social psychology, Social Representations provides a representative and long overdue collection of Moscovici's unique and important work.

Invisible Influence - The Hidden Forces That Shape Behavior (Hardcover): Jonah Berger Invisible Influence - The Hidden Forces That Shape Behavior (Hardcover)
Jonah Berger
R457 R342 Discovery Miles 3 420 Save R115 (25%) Within 7 - 11 working days
Friendship (Hardcover): A C Grayling Friendship (Hardcover)
A C Grayling 1
R330 Discovery Miles 3 300 Within 8 - 15 working days

A central bond, a cherished value, a unique relationship, a profound human need, a type of love. What is the nature of friendship, and what is its significance in our lives? How has friendship changed since the ancient Greeks began to analyze it, and how has modern technology altered its very definition? In this fascinating exploration of friendship through the ages, one of the most thought-provoking philosophers of our time tracks historical ideas of friendship, gathers a diversity of friendship stories from the annals of myth and literature, and provides unexpected insights into our friends, ourselves, and the role of friendships in an ethical life. A. C. Grayling roves the rich traditions of friendship in literature, culture, art, and philosophy, bringing into his discussion familiar pairs as well as unfamiliar--Achilles and Patroclus, David and Jonathan, Coleridge and Wordsworth, Huck Finn and Jim. Grayling lays out major philosophical interpretations of friendship, then offers his own take, drawing on personal experiences and an acute awareness of vast cultural shifts that have occurred. With penetrating insight he addresses internet-based friendship, contemporary mixed gender friendships, how friendships may supersede family relationships, one's duty within friendship, the idea of friendship to humanity, and many other topics of universal interest.

CogLab on a CD, Version 2.0, International Edition (Paperback, International Edition): Ian Neath, Greg Francis CogLab on a CD, Version 2.0, International Edition (Paperback, International Edition)
Ian Neath, Greg Francis
R1,162 R965 Discovery Miles 9 650 Save R197 (17%) Within 8 - 13 working days

This lab manual/CD-ROM package presents a set of demonstrations of classic and current experiments and concepts from cognitive psychology, allowing students to understand study design, data interpretation, and the significance of the research.

What Works - Gender Equality by Design (Hardcover): Iris Bohnet What Works - Gender Equality by Design (Hardcover)
Iris Bohnet
R467 R352 Discovery Miles 3 520 Save R115 (25%) Within 7 - 11 working days

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people's minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions.What Works is built on new insights into the human mind. It draws on data collected by companies, universities, and governments in Australia, India, Norway, the United Kingdom, the United States, Zambia, and other countries, often in randomized controlled trials. It points out dozens of evidence-based interventions that could be adopted right now and demonstrates how research is addressing gender bias, improving lives and performance. What Works shows what more can be done--often at shockingly low cost and surprisingly high speed.

Humiliation - And Other Essays on Honor, Social Discomfort, and Violence (Paperback): William Ian Miller Humiliation - And Other Essays on Honor, Social Discomfort, and Violence (Paperback)
William Ian Miller
R525 Discovery Miles 5 250 Within 7 - 15 working days

How do we feel when our friend turns up with a holiday present and we have nothing ready to give in exchange? What lies behind our small social panics and the maneuvers we use, to avoid losing face? Recognizing how much we care about how others see us, this wise and witty book tackles the complex subject of humiliation and the emotions that keep us going as self-respecting social actors.

William Ian Miller writes astutely about a host of homely and seemingly banal social occasions and shows us what is buried behind them. In his view, our lives are permeated with sometimes merely uncomfortable, sometimes hair-raising rituals of shame and humiliation. Take the unwanted dinner invitation, the exchange of valentines in grade school, or the "diabolically ingenious invention of the bridal registry." Readers will have no trouble recognizing the social situations he finds indicative of our often perilous dealings with each other.

Educated as a literary critic and philologist, by profession a historian of medieval Iceland, by employment a law professor, Miller ranges comfortably beyond his areas of formal expertise to talk about emotions across time and culture. His scenarios are based on incidents from his own college town and from the Iceland of the sagas. He also makes incursions into the emotional worlds represented in the Middle English poem, Sir Gawain and the Green Knight, and in some of the works of Shakespeare, Dostoyevsky, and others. Indeed, one theme that gradually becomes specific is how meaning travels from one culture to another. Ancient codes of honor, he insists, still function in contemporary American life.

Some of Miller's narratives are unsettling, and he acknowledges that a certain ironical misanthropy may run through his discussions. But he succeeds in cutting through a mountain of pretensions to entertain and enlighten us.

A History of Modern Psychology (Paperback, International ed of 9th revised ed): Duane Schultz, Sydney Ellen Schultz A History of Modern Psychology (Paperback, International ed of 9th revised ed)
Duane Schultz, Sydney Ellen Schultz
R705 R602 Discovery Miles 6 020 Save R103 (15%) Within 8 - 13 working days

A market leader for over 30 years, A HISTORY OF MODERN PSYCHOLOGY has been praised for its comprehensive coverage and biographical approach. Focusing on modern psychology, the text's coverage begins with the late 19th century. The authors personalize the history of psychology not only by using biographical information on influential theorists, but also by showing how major events in those theorists' lives have affected the authors' own ideas, approaches, and methods. Substantial updates in this edition include discussions of evolutionary psychology, cognitive neuroscience, and positive psychology. The result is a text that is as timely and relevant today as it was when it was first introduced.

In Sheep's Clothing - Understanding and Dealing with Manipulative People (Paperback, Revised): George K Simon In Sheep's Clothing - Understanding and Dealing with Manipulative People (Paperback, Revised)
George K Simon 2
R288 R220 Discovery Miles 2 200 Save R68 (24%) Within 8 - 13 working days

Dr. George Simon knows how people push your buttons. Your children--especially teens--are expert at it, as is your mate. A co-worker may quietly undermine your efforts while professing to be helpful, or your boss may prey on your weaknesses. Manipulative people have two goals: to win and to look good doing it. Often those they abuse are only vaguely aware of what is happening to them. In this eye-opening book, you'll also discover...

* 4 reasons why victims have a hard time leaving abusive relationships

* Power tactics manipulators use to push their own agendas and justify their behavior

*Ways to redefine the rules of engagement between you and an abuser

* How to spot potential weaknesses in your character that can set you up for manipulation.

* 12 tools for personal empowerment to help you maintain greater strength in all relationships

Smarter Faster Better - The Transformative Power of Real Productivity (Paperback): Charles Duhigg Smarter Faster Better - The Transformative Power of Real Productivity (Paperback)
Charles Duhigg
R292 R224 Discovery Miles 2 240 Save R68 (23%) Within 7 - 11 working days
The Power of Ted - The Empowerment Dynamic (Paperback): David Emerald The Power of Ted - The Empowerment Dynamic (Paperback)
David Emerald
R253 R193 Discovery Miles 1 930 Save R60 (24%) Within 8 - 13 working days
Social Psychology, Volume 2 (Hardcover): Elliot Aronson, Anthony R. Pratkanis Social Psychology, Volume 2 (Hardcover)
Elliot Aronson, Anthony R. Pratkanis
R3,596 Discovery Miles 35 960 Within 7 - 15 working days

This major new series reproduces an authoritative selection of the most significant articles in different areas of psychology. It focuses in particular on influential articles which are not found in other similar colelctions.

Many of these articles are only available in specialized journals and therfore are not accessible in every library. This landmark series will make a contribution to scholarship and teaching in psychology. It will imorove access to important areas of literature which are difficult to locate, even in the archives of many libraries throughout the world.

Important features in each book make the series an essential research and reference tool, including introductions written by the individual editors providing a lucid survey of difference branches of psychology. The pagination of the original articles has been deliberately retained to facilitate ease of reference. A comprehensive author and subject index guides the reader instantly to major and minor topics within the literature.

Group Psychology of the Japanese (Hardcover): Toshio Iritani Group Psychology of the Japanese (Hardcover)
Toshio Iritani
R2,902 Discovery Miles 29 020 Within 8 - 15 working days

In an expansion and translation of his 1986 Japanese study, Iritani (social psychology, Tokai U.) draws on new information that has become available since the death of the Japanese emperor Hirohito in 1989, to examine the relationships between the government and the people from the beginning of mili"

Awkward - The Science of Why We're Socially Awkward and Why That's Awesome (Hardcover): Ty Tashiro Awkward - The Science of Why We're Socially Awkward and Why That's Awesome (Hardcover)
Ty Tashiro
R460 R345 Discovery Miles 3 450 Save R115 (25%) Within 7 - 11 working days

In the vein of Quiet and The Geeks Shall Inherit the Earth comes this illuminating look at what it means to be awkward-and how the same traits that make us socially anxious and cause embarrassing faux pas also provide the seeds for extraordinary success.As humans, we all need to belong. While modern social life can make even the best of us feel gawky, for roughly one in five of us, navigating its challenges is consistently overwhelming-an ongoing maze without an exit. Often unable to grasp social cues or master the skills and grace necessary for smooth interaction, we feel out of sync with those around us. Though individuals may recognize their awkward disposition, they rarely understand why they are like this-which makes it hard for them to know how to adjust their behavior.Psychologist and interpersonal relationship expert Ty Tashiro knows what it's like to be awkward. Growing up, he could do math in his head and memorize the earned run averages of every National League starting pitcher. But he couldn't pour liquids without spilling and habitually forgot to bring his glove to Little League games. In Awkward, he unpacks decades of research into human intelligence, neuroscience, personality, and sociology to help us better understand this widely shared trait. He explores its nature vs. nurture origins, considers how the awkward view the world, and delivers a welcome counterintuitive message: the same characteristics that make people socially clumsy can be harnessed to produce remarkable achievements. Interweaving the latest research with personal tales and real world examples, Awkward offers reassurance and provides valuable insights into how we can embrace our personal quirks and unique talents to harness our awesome potential-and more comfortably navigate our complex world.

The Pursuit of Happiness - Why are we driving ourselves crazy and how can we stop? (Paperback): Ruth Whippman The Pursuit of Happiness - Why are we driving ourselves crazy and how can we stop? (Paperback)
Ruth Whippman 1
R223 R176 Discovery Miles 1 760 Save R47 (21%) Within 8 - 15 working days

'Essential reading. So funny, so relevant, so fascinating ... I loved it' Marian Keyes 'A whip-sharp British Bill Bryson' Sunday Times 'Ruth Whippman is my new favorite cultural critic, and her book was such a joy to read' Adam Grant, author of Give and Take, Originals, and Option B (co-authored with Sheryl Sandberg) When British journalist Ruth Whippman moved to America it seemed that everyone she met was obsessed with one thing: finding happiness. Americans spend more money and energy on becoming happier than anyone on earth, but yet they are some of the least happy people in the developed world. So Ruth sets off on a journey to work out what's going wrong, and most importantly, what lessons we can all learn about what truly makes for a happy life. From nearly falling apart during a controversial self-help course promising total transformation, to investigating a 'happiness city' in the Nevada desert, from spending time with the Mormons in Utah to exploring the darker truths behind the positive psychology movement, Ruth tries it all. Along the way she stumbles upon a more effective, less anxiety inducing path to contentment.

The Art of Conversation - Change Your Life with   Confident Communication (Hardcover, New): Judy Apps The Art of Conversation - Change Your Life with Confident Communication (Hardcover, New)
Judy Apps 1
R237 R156 Discovery Miles 1 560 Save R81 (34%) Within 7 - 13 working days

Good conversation is at the heart of networking, meetings, interviews, negotiations and raising your profile. It can ease your way in work, enabling you to build alliances, create strong relationships with staff, bosses and clients, succeed at interviews, motivate and inspire. But conversation is something most of us were never taught! We learn to speak as babies, but how conversation actually works is something most of us pick up only haphazardly, and many have yet to learn. Why is it some of us are stuck for words, but others blabber or can t stop? What is it that some people have naturally which enables them to converse comfortably and easily, to engage people and build better relationships? The Art of Conversation will show you step by step how to converse skillfully and enjoyably with other people, at home, at work, on the phone and in the street- even if you re daunted now, discover the difference good conversation can make in every aspect of your life. Learn to: -Overcome the most common block to good conversation- fear; find out how to break the silence and keep the conversation going - Understand the different types of conversation and how they work- which topics and language are suitable for the occasion - Learn simple methods for being heard and understood, including speaking clearly and audibly, listening well and using non-verbal communication - Find out how to hold a conversation in tricky situations, including how to disagree, how to speak to those in authority and people you find difficult -Use conversation to form relationships, improve friendships, make the sale, chat people up, to learn, influence and persuade.

The Power Paradox - How We Gain and Lose Influence (Paperback): Dacher Keltner The Power Paradox - How We Gain and Lose Influence (Paperback)
Dacher Keltner 1
R221 R182 Discovery Miles 1 820 Save R39 (18%) Within 7 - 11 working days

A revolutionary rethinking of everything we know about powerIt shapes every interaction we have, whether we're trying to get a two-year-old to eat green vegetables or ask for a promotion at work. But how do we really gain and maintain power - through coercion or cooperation? What does it do to our behaviour? And what makes us lose power? In twenty revolutionary 'power principles', renowned psychologist Dacher Keltner turns everything we thought we knew about influence and status upside down, redefining power for our times. 'Keltner is the most interesting psychologist in America. It's only a matter of time before his ideas spread everywhere' Michael Lewis 'Sheds light on human power's dark side, as well as its redeeming qualities. Everyone can learn from this wise book' Susan T. Fiske, author of Social Cognition'A lively description of how true power is like a return on a social investment in others' Frans de Waal, author of Are We Smart Enough to Know How Smart Animals Are?'Lively and intriguing ... A much-needed dose of positivity' Prospect

The Dynamics of Persuasion - Communication and Attitudes in the Twenty-First Century (Paperback, 6th New edition): Richard M... The Dynamics of Persuasion - Communication and Attitudes in the Twenty-First Century (Paperback, 6th New edition)
Richard M Perloff
R1,735 Discovery Miles 17 350 Within 7 - 11 working days

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: * updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; * new studies of health campaigns; * expanded coverage of social media marketing; * enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book - emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications - continue in the sixth edition.

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