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The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.
Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.
The Fourth edition differs from the previous one in the following ways:
This brand new book addresses disability issues, including inclusive education, advocacy and empowerment. Aimed specifically at students studying in South Africa, this book attempts to plug the gap between policy, services and rights for disabled people in South Africa, whilst also helping readers to find a new world view. This book is suitable for both first year undergraduates in inclusive education and senior students and also academics looking to advance theory and lay good foundations for comprehensive, evidence-based practice.
An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media.
Individual chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.
This fifth edition has been revised and updated to include:
South African Constitutional Law in Context: Situated within a framework of historical, political, social and economic context, the text invites readers to discover the meaning, operation and effects of the South African Constitution, and to understand its critical importance and potential.
This is a clear and comprehensive guide to the major theories of popular culture. Dominic Strinati provides a critical assessment of the ways in which these theories have tried to understand and evaluate popular culture in modern societies. Among the theories and ideas the book introduces are mass culture, the Frankfurt School and the culture industry, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. Strinati explains how theorists such as Adorno, Barthes, Althusser and Hebdige have grappled with the many forms of popular culture, from jazz to the Americanization of British popular culture, from Hollywood cinema to popular television series, and from teen magazines to the spy novel. Each chapter includes a guide to key texts for further reading and there is also a comprehensive bibliography. This new edition has been fully revised and updated.
How can social workers, psychologists and counsellors improve communication with their clients? What can these facilitators do to enhance their listening and empathic skills? How can they create an environment of trust in which clients - be they individuals, goups, families, or communities - can develop and grow effectively?
Person-Centred Facilitation presents the theory and practice of the person-centred approach to facilitating counselling, as developed by Carl Rogers. The text provides an introduction to the person-centred approach in relation to individuals, groups, families and communities. It offers a solid theoretical grounding which supports both academic learning and applied practice, and guides readers' understanding and self-development.
Revised and updated, the fourth edition integrates values from an African cultural perspective, and reflects the importance of social justice as an element of the developmental counselling process. It offers a wealth of South African case studies, an entirely new section on family counselling, and an expanded focus on group work counselling. Other expanded areas include aspects of constructivism; cross-cultural communication; people in conflict, and the self of the facilitator, the latter two aspects having been integrated into the text of the various chapters.
Community development both a collective effort and an achievement driven by individual facilitators with the aim of lifting a community out of poverty. The sixth edition of Community Development: Breaking the cycle of poverty continues to be a definitive guide for community development workers, students and practitioners alike. The book contextualises poverty and explains the process of community development. It pays attention to the development environment and explains concepts such as asset-based community development and the social enterprise sector. In addition to context and process, the book details the skills required by a community development worker to function in the field. It also explains how to empower the development worker to train others in order to build capacity in the community and work towards breaking the cycle of poverty. This edition of Community Development: Breaking the cycle of poverty is strengthened by the inclusion of extensive support material. More practical case studies, specifically relevant to the South African environment, have been added and questions on the case studies are included in the book.
Does life have any meaning for you? Is it possible to create meaning? What do you think life is about? Do you think life is worth living?
These questions, taken from the text of Rethinking Our World, challenge the reader to look critically and creatively at many of society’s traditional beliefs. They encourage readers to look at their world differently by asking questions about change, identity and direction. The authors outline the major figures and basic principles of each philosophy, then analyse the type of thinking each approach encourages. They go on to challenge readers to examine ways in which the different approaches can be used to understand the world.
Rethinking Our World will be invaluable to undergraduate students in the human and social sciences, as well as to a more general readership seeking an understanding of the arguments in the major philosophies.
In this, the third volume, media content and media audiences (or users) are covered from methodological and theoretical perspectives. Part 1 of the book deals with: quantitative content analysis; visual text analysis; communication and media; textual analysis: narrative; semiotics; argument; media, language and discourse; narrative analysis; media and visual literacy; film theory and criticism. Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research; questionnaire surveys in media research. This volume has been written by senior lecturers in media and communication studies and is intended for students of media studies at institutions of tertiary-education.
The second edition of Media ethics in the South African context explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for the individual's ethical decision making; for both media practitioners and media groups. Cutting edge analysis of the South African normative context under the previous and present political dispensations makes this book essential reading for media policy formulators and students alike. Changes in the normative context are presenting the South African news media in particular, with new challenges.
In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.
Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed.
The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?
This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.
Other volumes in the Media Studies series are:
This is the first volume in the four-part textbook series in media studies. This series has been written by key thinkers in media studies locally and from abroad. Media studies encompasses the systematic, critical and analytical study of the media in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media studies investigates who owns the media, who produces the media, media content and the users of the media.
It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy. In this volume of the edition of the textbook, Media studies, the following is covered - A history of the South African media; a macro history of the media in Africa; theoretical approaches to mass communication and media research; the functions and effects of the media in society; media culture/media and culture; the ideological power of the media; the media as public sphere in contemporary society; the impact of globalisation and communication technology on media and media communication.
Prescribed for Unisa course code COMC2059 in 2008
Politics and the Environment has established itself as the most comprehensive textbook in this area. This new edition has been completely revised and updated whilst retaining the features and the theory to practice focus which made the first two editions so successful. This text is designed to introduce students to the key concepts and issues which surround environmental problems and their political solutions. The authors investigate the people, movements and organisations that form and implement these policies, and explore the barriers which hinder successful introduction of international environmental politics. * This new edition has been expanded to include: * The shift in focus in environmental politics from sustainable development to climate change governance * Far more material on climate change including institutional, national and global responses in the aftermath of the Kyoto protocol * An increased international focus with more case studies from the UK, Europe, Australia and North America * More discussion of global environmental social movements including the US environmental organisations, in particular the Green Party and the environmental justice groups * There is an additional co-author for this edition, David Benson from the University of East Anglia This textbook is an invaluable and accessible resource for undergraduates studying environmental politics.
Self, Community & Psychology is a reader for students at UNISA studying community psychology. It brings together some of the best recent local work written from critical, social constructionist, participatory and liberatory perspectives.
The text was selected from two volumes dealing with social psychology and critical psychology respectively (Critical Psychology edited by Derek Hook, Nhlanhla Mkhize, Peace Kiguwa and Anthony Collins and Social Psychology: Identities and Relationships edited by Kopano Ratele and Norman Duncan). Both titles were published by UCT Press.
Self, Community & Psychology provides a broad introduction to community psychology and power and social formations and posits a liberatory response utilising critical analysis, self-definition and collective action.Key themes that the text explores include:
This text addresses ideologies of race, gender and sexuality that together create particular South African post-colonial realities which legitimise oppression and cultural dispossession.
THEORIES OF PUBLIC ADMINISTRATION, Seventh Edition, is a brief, readable overview of public administration theory that presents multiple viewpoints, enabling students to develop their own philosophies of public administration, and helping them relate theory to application. The Seventh Edition incorporates a theme of Governance, which explores the traditions, institutions, and processes that determine how power is exercised, how citizens are given a voice, and how decisions are made on issues of public concern.
Practical guide to facilitating language learning 4estimulates creative thinking in the classroom and makes language learning fun. Students teachers will find guidance on creating interesting lessons for a multilingual environment and how to develop language confidence in their learners. Practical guide to facilitating language learning is aimed at English methodology or language methodology courses offered in BEd, BEd (Honours), ACE and PGCE qualifications as well as the professional teachers. It is designed to address all phases but it is particularly well suited to Intermediate and Senior Phase.
South African educationists still face major challenges, of which curriculum changes are at the core. Teachers play an important role as key agents of curriculum change, and can contribute to the successful and dynamic development of curriculum if they are empowered with the appropriate skills and knowledge. Their own disposition towards curriculum can also be an empowering aspect adding value to the process of relevant curriculum development.
Teacher Empowerment Through Curriculum Development: Theory Into Practice encourages the empowerment and involvement of teachers in the curriculum development process.
This book provides teachers with:
How can teachers identify and deal with barriers to learning in an insightful and systemic way? What sort of educational, contextual, social and developmental barriers face students in a developing society? Educational Psychology in social context: Ecosystemic applications in southern Africa is a tried-and-tested textbook which applies educational psychology - and, specifically, a unifying ecosystemic framework - to aid teachers and other educators to enhance the learning experience of students in a developing society. The book is relevant to both undergraduate and postgraduate study in either pre-service or in-service teacher education. It can be used for courses in educational psychology in programmes such as B.Ed., Bed (Hons) and PGCE and as a handbook for teachers in the fields. The 5th edition continues to build on the tradition of excellence that this book has established in the market. New to this edition, includes sections on bibliotherapy, positive psychology and a considerable extension of the current section on emotional difficulties. Practical guidelines on how to accommodate different learning needs and styles in the classroom have been expanded, as in addition to behavioural challenges, this is a major challenge for teachers in our schools, particularly where they are taking inclusion seriously.
A straightforward, comprehensive, and approachable guide to research as practiced by social scientists, the Fourteenth Edition of this "gold-standard" book gives readers the tools they need to apply research concepts practically, as both a researcher and a consumer. The author emphasizes the process by showing readers how to design and construct projects, introducing the various observation modes in use today, and answering critical questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data.
Labour Relations in South Africa provides a thorough, engaging introduction to the science and practice of labour relations in South Africa. The fifth edition presents a more critical and reflective approach, engaging with the various issues, shifts, and seismic events which have impacted this dynamic field in recent years. The text's view is expanded to encompass a multi-faceted perspective, relating to business science, law, economics, and sociology, and to focus more specifically on the context and dynamics of a developing country.
An academic, legal text that places moral and political philosophy at the centre of certain legal debates. In this book, Professor Meyerson specifically investigates the "Limitation Clause" in the South African Constitution, a clause that leaves open the possibility of limits to the Bill of Rights and certain entrenched "freedoms". Through discussions regarding the Freedoms of Expression and Religion, this book aims to play a role in defining, expanding and challenging the South African Constitution.
This work is based on the concept of empowering the teacher to transform into a wholistic and interdependent leader. In the past leadership was sorely neglected in the South African school system. The new educational context however offers school leaders the opportunity to seize responsibility for personal, professional and school development. This guide has been developed to encourage school leaders to take up the challenge of developing creative and innate leadership qualities.;This publication will be an inspiration to all school managers who see themselves as agents of change. It should be viewed as a companion text to the authors' previous book, "The Learning School", which provides a more theoretical overview of leadership and whole school development. Sue Davidoff is the director of the Teacher Inservice Project (TIP).; The guide has been designed to: be a practical handbook on developing leadership skills; provide essential information on the core principles of creative leadership; encourage new approaches and styles of leadership, which are co-operative, inclusive and proactive; emphasize individual growth as being the key for increasing your capacity for effective leadership; help removing the blocks that prevent your leadership potential from being developed; and to encourage school leaders to find an "authentic voice" as leaders.;It uses case studies, based on actual school experience, to work through problem areas, contains practical skills and development activities, and presents a learning process to creative leadership.
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