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Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.
Master the critical leadership skills and solid understanding of today's theory needed to become an effective business leader in today's turbulent times with Daft's THE LEADERSHIP EXPERIENCE, 6E. Acclaimed author Richard Daft helps you explore the latest thinking in leadership theory and contemporary practices at work within organizations throughout the world. You will examine emerging topics, including enhancement of emotional intelligence, leadership vision and courage, leadership of virtual teams, and open innovation, and will connect those topics to recent world events such as ethical scandals and political turmoil. Packed with memorable examples and unique insights into actual leadership decisions, this full-color text includes crisp, clear visuals to reinforce the book's engaging presentation. This edition's proven applications, specifically designed for today's leadership theory and applications course, and a solid foundation grounded in established scholarly research make the topic of leadership come alive. In addition, THE LEADERSHIP EXPERIENCE is available with CengageNOW for the first time. CengageNOW provides an integrated text and online learning solution that enhances understanding of course content and offers opportunities to extend learning.
For courses in Money and Banking or General Economics. An Analytical Framework for Understanding Financial Markets The Economics of Money, Banking and Financial Markets brings a fresh perspective to today's major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint and informed insight into the monetary policy process, the regulation and supervision of the financial system, and the internationalization of financial markets. Continuing to set the standard for money and banking courses, the Eleventh Edition provides a unifying, analytic framework for learning that fits a wide variety of syllabi. Core economic principles organize students' thinking, while current real-world examples keep them engaged and motivated. MyEconLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292094304)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Valuations, Mergers & Acquisitions deals with the valuation of businesses for the purpose of mergers and acquisitions transactions, shareholder exits, capital raising and initial public offerings and covers the key principles involved in valuing businesses as going concerns.
Valuations, Mergers & Acquisitions is relevant to senior undergraduate students taking modules in Valuations and Mergers and Acquisitions as part of Financial Management courses, MBA and MBL students, and SAICA seminar students. The book is also of practical use to corporate financiers and company executives who wish to clarify or research particular areas of concern in valuing a business in practice.
Fundamentals in a South African Context: Graded Questions offers applied question material which supports students' learning and development throughout the undergraduate level of the B.Com, B.Compt, and B.Acc (Accounting) Auditing curriculum.
The second edition offers substantially expanded content, providing many additional questions in every area of the curriculum.
Providing a solid managerial perspective, PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6e draws from the authors' firsthand experiences and relationships with executives and practitioners worldwide to present the most current and complete coverage of today's supply management process. The text includes critical developments from the field, such as cases from emerging healthcare and service industries, procure-to-pay redesign, supply risk, innovation, sustainability, collaboration, and much more. It also examines key changes in supply management and the impact of the global economy and ongoing business uncertainty on continuous cost and value management across the supply chain. Numerous real-world cases and captivating examples give you contextual insights and knowledge into the strategies, processes, and practices of supply management. PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6E equips future managers with a thorough understanding of the impact that purchasing and supply chain management have on the competitive success and profitability of today's organizations.
Cost And Management Accounting is a comprehensive resource intended for courses which cover the fundamentals of this subject.
The content is aligned to the latest curriculum of the Chartered Institute of Management Accountants (CIMA), and deals with the basic concepts and techniques for the identification and control of costs, as well as general cost management.
Cost And Management Accounting has a strong southern African perspective and covers current issues on each topic.
Do you know what knowledge and skills are required to manage training and development in the workplace? Do you know which principles, processes and procedures are required to design, develop, and evaluate training and development programmes? How can technology be used to improve your training and development programmes? Managing Training and Development focuses on the training and development of personnel from a human resource management perspective. It provides detailed discussions, case studies with case questions, self-evaluation questions, and activities to guide students through a wide spectrum of training and development issues, from legislation that impacts on education and training, such as South African Qualifications Authority, the NQF, the Skills Development Acts of the factors that influence the training and development of people in organizations, to benefit the individual and the enterprise by integrating theory and practice. This well-established South African textbook is written by well-respected professionals with a wide range of experience and provides a multi-disciplinary approach to training and development. Managing Training and Development 7e is suitable for senior undergraduate students of Human Resource Management, Human Resource Development, Industrial Psychology, Management, and Business Management at universities, universities of technology, and private education and training providers.
International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners.
Basics of entrepreneurship is a theoretical as well as practical guide to how to develop business ideas to establish an enterprise. Drawing on their personal experience as entrepreneurs, business advisors and subject specialists, the authors aim to: Provide a comprehensive introduction to the world of business and its most important role-player - the entrepreneur, explain basic business concepts to ensure understanding of the business environment and business in general, illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship, demonstrate the steps in the entrepreneurial process - the feasibility study, the viability assessment and the development of a business plan. The most important and essential business management functions relevant to a start-up and new business are addressed in this book. These include: marketing, finance, operations, human resources and purchasing. The authors use an accessible approach to guide readers to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to research business ideas thoroughly to ensure profitability.
Companies and other business structures in South Africa, third edition, offers a clear and practical introduction to the law relating to companies, close corporations, business trusts, partnerships and financial markets. The third edition is comprehensively revised and updated to offer deeper explanation and analysis, and to address the recent developments in the field: The text discusses recent cases in which the Companies act 71 of 2008 has been applied, analysing the insights and common law developments which arise from these cases; an entirely new chapter on corporate finance addresses the subject matter in a multifaceted way, bringing together legal, accounting and management accounting perspectives; the text now provides a new chapter which addresses the winding up and deregistration of companies; following the repeal of the Securities services act 36 of 2004, the text offers comprehensive guidance relating to the recently promulgated Financial markets act 19 of 2012, and discusses the impact of this new legislation within the context of insider trading and financial markets. The text offers a clear pedagogical structure, which includes a comprehensive glossary of terms. This framework supports learning and develops independent, critical and reflective engagement with the subject matter. An expanded test bank and PowerPoint slide presentation complement the text, and are available to lecturers to support teaching. Companies and other business structures in South Africa is eminently suitable as a core text for students who are studying company law as a module of the BCom, BCompt, BAcc (Accounting) programmes, or of the LLB degree. It may also be a useful resource for post-graduate students, and for legal practitioners wishing to clarify new or foundational principles of the field. Companies and other business structures in South Africa complies with the competency framework for commercial law as indicated in the SAICA education requirements for part 1 of the qualifying examination.
Discrete Mathematical Structures, Sixth Edition, offers a clear and concise presentation of the fundamental concepts of discrete mathematics. Ideal for a one-semester introductory course, this text contains more genuine computer science applications than any other text in the field. This book is written at an appropriate level for a wide variety of majors and non-majors, and assumes a college algebra course as a prerequisite.
This work is an introductory guide for students of labour relations and managerial studies. This edition retains explanations of the procedures and processes encountered in this field, including parties to an employment-relations system, individual and
Financial accounting: an introduction 4e does not simply teach the accounting standards; it demonstrates that accounting is about 'how to' as well as 'why to' record and report information in a way that engages directly with Generation Y students. The book uses a narrative approach to tell the story of accounting as each accounting concept is introduced through a problem to be solved by the character, a young Capetonian entrepreneur. Students are guided through the appropriate solution available. The unique narrative approach taken by the book contextualizes accounting concepts for students and this "allows for reference to be made back to earlier events, concepts or transactions with more meaning for the reader than a more formal text could achieve." (Skinner, 2010). The book has been reviewed for the latest changes to the conceptual framework and terminology changes. The fourth edition features the following completely revised chapters: The conceptual framework inventory companies, including integrated reporting and updated statements in changes of equity statement of cash flows.
Management, 4th Edition is an introductory text that provides internationally accepted management theories within the framework of South African and southern African organizational practices. The theory is applied to case studies of well-known organizations. This is a textbook for undergraduate students at universities and universities of technology.
This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce students to the "how-tos" and "whys" of social research methods. With increased emphasis on qualitative research and practical applications, this edition is authoritative yet student-friendly and engaging enough to help students connect the dots between the world of social research and the real world. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.
The second edition of Database Principles maintains its engaging writing style and brevity; its unique balance between theory and practice and its wealth of examples throughout the text; inspiring student-friendly learning at its best. The international edition provides a solid and practical foundation for the design, implementation and management of database systems. This foundation is built on the notion that, while databases are very practical things, their successful creation depends on understanding the important concepts that define them. The new edition has been updated with all the latest developments and technologies and incorporates a generous number of localised and motivating business vignettes that tie the concepts to real-life situations. This edition is suitable for a first course in databases at undergraduate level and will also provide essential material for conversion postgraduate courses. Providing comprehensive and practical coverage of core database concepts, it is an ideal text not only for those studying database management systems in the context of computer science, but also those on courses in the areas of information systems and business information technology. This textbook also comes packaged with a fully tailored CourseMate and an Instructor's website will also be available to adopters.
Construction methods for civil engineering second edition is written for tertiary students who are studying towards a National Diploma or bachelor's degree in civil engineering. It introduces the fundamental concepts related to various forms of construction and is essential for anyone looking to gain a firm grounding in construction methods within the field of civil engineering in general. Construction methods for civil engineering second edition bridges the gap between school and university by explaining, in plain language, the fundamentals of civil engineering through practical examples and everyday concepts. This edition has been fully revised. It has in-depth explanations of various civil engineering concepts and acknowledges the major shift of focus towards Expanded public works programmes and employment creation. Furthermore, it encourages students to access virtual information through recommended websites and other sources of information. Civil engineering concepts are related to situations encountered in the field to enhance understanding of these concepts.
Information. Technology. Both resources are increasingly important as organisations seek to improve their performance. Applying information and technology can offer new ways to do business, increase the efficiency of business processes, reduce costs, and provide the performance measures used to control improvement.Can business information management improve organisational performance? What are the key issues faced by managers today in terms of managing business information? How can 'big picture' strategy be developed, implemented and managed?This textbook takes a problem-solving approach, highlighting the issues faced by managers in identifying, capturing and systematising information in order to improve organisational performance. Now in its second edition, Business Information Management helps students to understand how to improve organisational performance by exploring these issues, and examines solutions to reduce problems. Unique in its multi-stakeholder perspective, this book addresses challenges faced by not only the end-user but also the general manager, IT manager and company director.
Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.
This new edition is written in a more accessible way to assist students to grasp new concepts.
In today's globalised and digital world, consumers can move from one retailer to the next across the world at the click of a button. Online access and social media mean that consumers are more market savvy, more informed and more discerning than ever before. What brings them back is an enhanced shopping experience, and key to this is good customer service. More and more marketers are focusing on retaining their customer base or trying to erode their competitor's customer base through better customer service. After all, happy customers are repeat customers and become advocates for the business.
Culture and its impact on health assessment and interventions is widely recognised as an essential aspect of medical training. While courses are proliferating throughout Africa and the rest of the world, there has, until now, been no suitable student textbook or reference text to support such initiatives. The authors of Cultural issues in health and health care deal with the basic principles of transcultural care and focus on training practitioners to be able to put the principles into practice in their own health settings.
Created by the continuous feedback of a "student-tested, faculty-approved" process, CFIN4 delivers a visually appealing, succinct print component, tear-out review cards for students and prep cards for instructors, and a consistent online offering with CourseMate that includes the new MindTap Reader eBook in addition to a set of interactive digital tools including self quizzes, extra problems for practice, downloadable flash cards, quizzes and more--all at a value-based price and proven to increase retention and outcomes. CourseMate for CFIN4 also provides additional online resources such as material on Ethical Dilemmas, to stimulate thought-provoking class discussion. Integrative Problems pull together concepts from each chapter and allow instructors to guide students through a step-by-step process, and apply what they have learned within the chapter to solve realistic business problems.
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