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Whether you work in a small or large firm, Fundamentals of e-marketing will provide you with what you need to know to take advantage of the ever-expanding e-marketspace. Key features: The context of marketing; websites as a marketing tool; banner advertising; search engine marketing; blogs; affiliate marketing; viral marketing; social media marketing; mobile marketing; e-marketing strategies.
"THE definitive book for food safety training and certification " With its comprehensive coverage of key food safety concepts, the "ServSafe(R) Coursebook" will completely prepare readers for the ServSafe Food Protection Manager Certification Exam, and, more importantly, it will promote adherence to food safety practices in the workplace. It is the ideal solution for the academic setting, multiple-day training, or individuals in need of more extensive food safety training. Food safety has never been more important to the restaurant industry and its customers. Based on the "2013""FDA Food Code, " the "ServSafe Coursebook" focuses on the preventative measures to keep food safe. The content in the "ServSafe Coursebook" goes beyond the principles found in the "ServSafe""Manager Book" and adds greater depth and breadth of food safety practices by featuring expanded sections on food defense, high-risk populations, active managerial control, and crisis management. Food safety topics are presented in a user-friendly, practical way with more real-world case studies and stories to help readers understand the day-to-day importance of food safety. Developed by the industry, for the industry, ServSafe(R) is a proven way to minimize risk and maximize protection for foodservice owners, employees, and customers. Recognized as the industry standard, ServSafe offers a complete suite of printed and online products and is the most important ingredient to food safety training and certification success. The "ServSafe Coursebook" is available packaged with MyServSafeLab(TM). MyServSafeLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. The "ServSafe Coursebook" 6th Edition is available packaged in a number of ways to suit your specific needs. ISBN: 0133883507 is a package containing the book and the answer sheet for the pencil/paper version of the ServSafe Food Protection Manager exam" ServSafe Coursebook with Answer Sheet 6th Edition " Also available: Stand-alone book: "ServSafe Coursebook "6th Edition ISBN: 0133883604A package containing the book, the answer sheet for the pencil/paper version of the ServSafe Food Protection Manager exam, AND MyServSafeLab with Pearson eText Access Card: " ServSafe Coursebook with Answer Sheet, Revised Plus NEW MyServSafeLab with Pearson eText -- Access Card Package, "6/e ISBN: 0133962733A package containing the book and online exam voucher: "ServSafe Coursebook with Online Exam Voucher 6th Edition "ISBN: 0133883515A package containing the book, online exam voucher, AND MyServSafeLab with Pearson eText Access Card: "ServSafe Coursebook with Online Exam Voucher, Revised Plus NEW MyServSafeLab with Pearson eText -- Access Card Package, 6/e "ISBN: 0133962725Students, if interested in purchasing this title with MyServSafeLab, ask your instructor for the correct package ISBN. MyServSafeLab is not a self-paced technology and should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. "
Alan Tucker's newest issue of "Applied Combinatorics" builds on the previous editions with more in depth analysis of computer systems in order to help develop proficiency in basic discrete math problem solving. As one of the most widely used book in combinatorial problems, this edition explains how to reason and model combinatorically while stressing the systematic analysis of different possibilities, exploration of the logical structure of a problem, and ingenuity.
Beginner’s Guide For Law Students is aimed at students who are exposed to the law for the first time.
It provides a broad, user-friendly view of the law written in simple language and elucidated by examples and diagrams. Practical skills which are necessary for studying law, for making use of the sources of law and for conducting legal research are emphasised. A critical approach to the law is cultivated.
This edition is accompanied by a CD ROM providing additional study material and guidance to students.
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: * Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.* Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies, * Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing. * Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
An epic of daily life, Dangerous love is one of Ben Okri's most accessible and most disarming novels. Omovo is an office worker and artist who lives at home with his father and his father's second wife. In the communal world of the compound in which he lives, Omovo has both friends and enemies, but his most important relationship is with Ifeyiwa, a beautiful young married woman whom he loves with an almost hopeless passion - not because she doesn't return his love, but because they can never be together. Set against the backdrop of a country struggling to come to terms with the aftermath of a recent civil war, this is a story of doomed love - of star-crossed lovers, separated not by their families, but by the very circumstances of their lives.
This book introduces students to all the basics of electronics. After working through this book, a student will have a good knowledge of: DC power supplies; signal/function generators; digital multimeters; oscilloscopes; low power analogue electronic devices.
UNDERSTANDING NORMAL AND CLINICAL NUTRITION, Tenth Edition, provides the most current and comprehensive coverage of the fundamentals of nutrition and nutrition therapy for an introductory course. The early chapters focus on "normal" nutrition, including digestion and metabolism, vitamins and minerals, and life cycle nutrition. The later chapters cover "clinical" nutrition--the pathophysiology and nutrition therapy for a wide range of medical conditions. The text integrates practical information and valuable resources to help students apply nutrition knowledge and skills to their daily lives and the clinical setting. Features such as case studies, "How To" boxes with real-world examples, and study cards help students apply the material and build their conceptual understanding. Regardless of the students' background, the consistent level, approachable narrative, and careful explanations in UNDERSTANDING NORMAL AND CLINICAL NUTRITION will engage students and enable them to be actively involved in the field of nutrition.
An antiques dealer is burned with a blowtorch and executed with a single shot to the back of the head. The only clues at the scene are a scrap of paper and an unusual choice of gun. Ex-cop Zatopek 'Zed' van Heerden has just seven days to solve the case - an almost impossible task made even harder when he discovers that, until a few years ago, there was no proof that the victim even existed ...
For upper-level courses in Human Resources Management or Industrial/Organizational Psychology. Psychological theories, complete with tools and methods, for dealing with human resource issues. Interdisciplinary and research-based in approach, Applied Psychology in Human Resource Management integrates psychological theory with tools and methods for dealing with human resource problems in organizations and for making organizations more effective and more satisfying places to work. The seventh edition reflects the state of the art in personnel psychology and dramatic changes that have recently characterized the field, and outlines a forward-looking, progressive model toward which HR specialists should aim.
German-language approaches to translation have been revolutionized by the theory of action (Handlungstheorie) and the related theory of translation's goal or purpose (Skopstheorie). Both these approaches are functionalist: they seek to liberate translators from servitude to the source text, seeing translation as a new communicative act that must be purposeful with respect to the translator's client and readership. As one of the leading figures in this field, Christiane Nord gives the first full survey of functionalist approaches in English. She explains the complexities of the theories and their terms, using simple language with numerous examples. The book includes an overview of how the theories developed, illustrations of the main ideas, and specific applications to translator training, literary translation, interpreting and ethics. The survey concludes with a concise review of the criticisms that have been made of the theories, together with perspectives for the future development of functionalist approaches.
The new edition deals with the new legislation affecting the law of damages, including the Road Accident Fund Amendment Act 19 of 2005, the National Credit Act 34 of 2005 and the Consumer Protection Act 68 of 2008. A large number of important Constitutional Court, Supreme Court of Appeal and High Court judgments and academic contributions since 2003 relating to most fields of the law of damages in both delict and contract are examined in the new editions.
A book that requires no introduction, Caney’s The Law of Suretyship has, for over 70 years, been an authoritative reference work for the law of suretyship in South Africa. The 6th edition incorporates significant developments since the last edition in 2002, a period in which South African courts have been very busy in this area of the law.
This latest edition once again ensures that the treatment of its subject matter is most comprehensive, whilst remaining accessible to non-specialists.
The Law of Suretyship contains three parts, each dealing with different stages in the life of a contract of surety, namely: the nature, formation and operation of the contract; the rights of the surety; and the release of the surety. Each part contains a detailed discussion of their respective topic.
The authors’ treatment of each topic is well researched and supported by a host of authority, and the main text is enhanced by additional information and further discussions in the footnotes.
The revised fourth edition of Principles of Criminal Law includes the following changes and improvements:
The fifth edition of this market-leading textbook on careers in the organisational context retains its popular blend of theory, classical and contemporary research, application activities and real-life case scenarios that represent the diverse population groups of South Africa. The fifth edition has been comprehensively revised and updated to reflect the changes in the knowledge-based and technology-driven 21st century workplace.
Safeguarding economic prosperity, whilst protecting human health and the environment, is at the forefront of scientific and public interest. This book provides a practical and balanced view on toxicology, control, risk assessment and risk management, addressing the interplay between science and public health policy. This fully revised and updated new edition provides a detailed analysis on chemical and by-product exposure, how they enter the body and the suitability of imposed safety limits. New chapters on dose, with particular emphasis on children and vulnerable subpopulations, reproductive and developmental toxicants and toxicity testing are included. With updated and comprehensive coverage of international developments of risk management and safety, this will have broad appeal to researchers and professionals involved in chemical safety and regulation as well as the general reader interested in environmental pollution and public health.
The Casebook on South African Family Law provides a clear and concise analysis of the facts and principles enunciated by the courts on the law of family.
It contains commentary and extracts from cases referred to in South African Family Law.
This work reflects the law as at 31 July 2004. Decisions up to July 2004 have been considered for inclusion.
The fifth edition of this established work on criminal law now includes detailed discussion of major judicial pronouncements on dolus eventualis (Pistorius), the limits of common purpose liability in its active association form (Dewnath), robbery with aggravating circumstances (Masingili), treason (the Boeremag Treason trial), racketeering/retrospectivity (Savoi) and consensual child sexual experimentation (Teddy Bear Clinic). With the important entry into force on 9 August 2015 of the Prevention and Combating of Trafficking in Persons Act 7 of 2013, definitions of human trafficking and related offences have now become an integral part of our criminal law. Moreover, the transitional provisions on human trafficking in the Criminal Law (Sexual Offences and Related Matters) Amendment Act 32 of 2007 have been replaced with more detailed provisions under this Prevention and Combating of Trafficking in Persons Act 7 of 2013. A significant amendment to abortion law has been effected by the Choice on Termination of Pregnancy Amendment Act 1 of 2008 (assented to 12 February and promulgated18 February 2008), following the Constitutional Court's judgment in Doctors for Life International v Speaker of the National Assembly 2006 (6) SA 416 (CC). Judgments of the Supreme Court of Appeal, the Constitutional Court and legislative amendments relevant to criminal law up until the end of 2015 have been included in this fifth edition of Principles of Criminal Law.
While aimed at students, Criminal Procedure Handbook is increasingly being relied on by legal practitioners as a first port of call.
Available in English and Afrikaans, the revised and updated eleventh edition of this book introduces readers to the fundamental principles and values underlying this field of law and guides them systematically through the rules of procedure that apply in criminal cases.
Advanced Questions on SA Tax is the second of two publications designed together to provide comprehensive tutorial coverage to taxation students over a two-year basis.
This book covers advanced topics and integrated questions. Its complementary publication, Questions on SA Tax, covers foundational topics and those typically dealt with in the first year of tax study. This tutorial book includes questions and selected solutions on South African income tax, estate duty and value-added tax. Up-to-date questions are graded, allowing students to develop their abilities from an introductory to an advanced level.
A selection of tutorial solutions is included in the book, and solutions to all questions are provided to lecturers at prescribing institutions. Mark plans are allocated to solutions.
For one-semester, undergraduate and graduate level courses in Organizational Behavior. Unique and current insight on the everyday processes and phenomena of OB. Behavior in Organizations shows students the real world of OB through its blend of cutting-edge research and practical applications. This text then challenges students to take theory one step further by having them put the concepts into action.The many changes in the tenth edition reflect the authorsĀ never-ending mission to present a balance between knowledge and application, while including coverage on the latest advances in the field.
The seventeenth edition of Accounting Standards introduces students to the principles of the International Financial Reporting Standards.
Changes brought about by new and revised standards have once again been incorporated in this latest edition, mainly relating to the new IFRS 16 on leases. The accounting principles are illustrated through questions that gradually increase in their degree of difficulty. This approach facilitates the students’ understanding of these principles and allows them to get to grips with financial statements in a practical manner.
This edition of Accounting Standards is intended to satisfy the students’ requirements while at the same time reducing the lecturers’ workload.
The Constitution informs every aspect of our legal system and every instance of interpretation and application of that system. The Bill of Rights Handbook's detailed coverage of all aspects of Bill of Rights jurisprudence and practice has made it the standard reference work for this important area of law, and it has been extensively relied upon and quoted by the judiciary. The sixth edition of the Handbook is a comprehensive account of over two decades of jurisprudence interpreting and applying the Bill of Rights. The work has been thoroughly revised, in particular to cover developments in the areas of constitutional jurisdiction, remedies and socio-economic rights.
Does life have any meaning for you? Is it possible to create meaning? What do you think life is about? Do you think life is worth living?
These questions, taken from the text of Rethinking Our World, challenge the reader to look critically and creatively at many of society’s traditional beliefs. They encourage readers to look at their world differently by asking questions about change, identity and direction. The authors outline the major figures and basic principles of each philosophy, then analyse the type of thinking each approach encourages. They go on to challenge readers to examine ways in which the different approaches can be used to understand the world.
Rethinking Our World will be invaluable to undergraduate students in the human and social sciences, as well as to a more general readership seeking an understanding of the arguments in the major philosophies.
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