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For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: * Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.* Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies, * Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing. * Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
This book introduces students to all the basics of electronics. After working through this book, a student will have a good knowledge of: DC power supplies; signal/function generators; digital multimeters; oscilloscopes; low power analogue electronic devices.
UNDERSTANDING NORMAL AND CLINICAL NUTRITION, Tenth Edition, provides the most current and comprehensive coverage of the fundamentals of nutrition and nutrition therapy for an introductory course. The early chapters focus on "normal" nutrition, including digestion and metabolism, vitamins and minerals, and life cycle nutrition. The later chapters cover "clinical" nutrition--the pathophysiology and nutrition therapy for a wide range of medical conditions. The text integrates practical information and valuable resources to help students apply nutrition knowledge and skills to their daily lives and the clinical setting. Features such as case studies, "How To" boxes with real-world examples, and study cards help students apply the material and build their conceptual understanding. Regardless of the students' background, the consistent level, approachable narrative, and careful explanations in UNDERSTANDING NORMAL AND CLINICAL NUTRITION will engage students and enable them to be actively involved in the field of nutrition.
An epic of daily life, Dangerous love is one of Ben Okri's most accessible and most disarming novels. Omovo is an office worker and artist who lives at home with his father and his father's second wife. In the communal world of the compound in which he lives, Omovo has both friends and enemies, but his most important relationship is with Ifeyiwa, a beautiful young married woman whom he loves with an almost hopeless passion - not because she doesn't return his love, but because they can never be together. Set against the backdrop of a country struggling to come to terms with the aftermath of a recent civil war, this is a story of doomed love - of star-crossed lovers, separated not by their families, but by the very circumstances of their lives.
Now you can master the latest version of the fundamental SQL language used in all relational databases today with ORACLE 12C: SQL, 3E. Much more than a study guide, this edition helps you transform a basic knowledge of databases into proficiency with the latest SQL and Oracle concepts and techniques. You learn to use Oracle 12c SQL most effectively as you prepare for the first exam in the Oracle Database Administrator or Oracle Developer Certification Exam paths. This edition initially focuses on creating database objects, including tables, constraints, indexes, sequences, manipulating data, and more. The author then explores both basic data query techniques as well as advanced query topics using a proven hands-on approach. ORACLE 12C: SQL, 3E introduces the latest features and enhancements in 12c, from enhanced data types and invisible columns to new CROSS and OUTER APPLY methods for joins. To help you transition to further studies and even more advanced books in this series, appendixes introduce SQL tuning, compare Oracle's SQL syntax with other databases, and overview Oracle connection interface tools: SQL Developer and SQL Plus. Trust ORACLE 12C: SQL, 3E to provide the knowledge you need for Oracle certification testing and the solid foundation for pursuing a career as a database administrator or developer.
For upper-level courses in Human Resources Management or Industrial/Organizational Psychology. Psychological theories, complete with tools and methods, for dealing with human resource issues. Interdisciplinary and research-based in approach, Applied Psychology in Human Resource Management integrates psychological theory with tools and methods for dealing with human resource problems in organizations and for making organizations more effective and more satisfying places to work. The seventh edition reflects the state of the art in personnel psychology and dramatic changes that have recently characterized the field, and outlines a forward-looking, progressive model toward which HR specialists should aim.
German-language approaches to translation have been revolutionized by the theory of action (Handlungstheorie) and the related theory of translation's goal or purpose (Skopstheorie). Both these approaches are functionalist: they seek to liberate translators from servitude to the source text, seeing translation as a new communicative act that must be purposeful with respect to the translator's client and readership. As one of the leading figures in this field, Christiane Nord gives the first full survey of functionalist approaches in English. She explains the complexities of the theories and their terms, using simple language with numerous examples. The book includes an overview of how the theories developed, illustrations of the main ideas, and specific applications to translator training, literary translation, interpreting and ethics. The survey concludes with a concise review of the criticisms that have been made of the theories, together with perspectives for the future development of functionalist approaches.
The new edition deals with the new legislation affecting the law of damages, including the Road Accident Fund Amendment Act 19 of 2005, the National Credit Act 34 of 2005 and the Consumer Protection Act 68 of 2008. A large number of important Constitutional Court, Supreme Court of Appeal and High Court judgments and academic contributions since 2003 relating to most fields of the law of damages in both delict and contract are examined in the new editions.
The revised fourth edition of Principles of Criminal Law includes the following changes and improvements:
"Principles of Delict" places the law of delict in a contemporary setting, with emphasis falling on recent decisions of the courts and possible future directions. It should provide the student of the law of delict with a concise, yet critical, perspective on this branch of law. A number of features of the work should prove useful to students of current legal issues and practitioners needing a succinct survey of the general principles of delict and the judgments in leading cases.
A book that requires no introduction, Caney’s The Law of Suretyship has, for over 70 years, been an authoritative reference work for the law of suretyship in South Africa. The 6th edition incorporates significant developments since the last edition in 2002, a period in which South African courts have been very busy in this area of the law.
This latest edition once again ensures that the treatment of its subject matter is most comprehensive, whilst remaining accessible to non-specialists.
The Law of Suretyship contains three parts, each dealing with different stages in the life of a contract of surety, namely: the nature, formation and operation of the contract; the rights of the surety; and the release of the surety. Each part contains a detailed discussion of their respective topic.
The authors’ treatment of each topic is well researched and supported by a host of authority, and the main text is enhanced by additional information and further discussions in the footnotes.
The fifth edition of South African human resource management meets the ever-growing demand for an HRM compendium specific to South Africa. Written by South Africans, for South Africans, the book emphasizes the need to contextualise HRM locally and within the wider African context. The book offers value to anyone involved and/or potentially interested in the management of human resources on the African continent and demonstrates why HRM is at the core of the sustainable development challenges we face.
Advanced Questions on SA Tax is the second of two publications designed together to provide comprehensive tutorial coverage to taxation students over a two-year basis.
This book covers advanced topics and integrated questions. Its complementary publication, Questions on SA Tax, covers foundational topics and those typically dealt with in the first year of tax study. This tutorial book includes questions and selected solutions on South African income tax, estate duty and value-added tax. Up-to-date questions are graded, allowing students to develop their abilities from an introductory to an advanced level.
A selection of tutorial solutions is included in the book, and solutions to all questions are provided to lecturers at prescribing institutions. Mark plans are allocated to solutions.
Safeguarding economic prosperity, whilst protecting human health and the environment, is at the forefront of scientific and public interest. This book provides a practical and balanced view on toxicology, control, risk assessment and risk management, addressing the interplay between science and public health policy. This fully revised and updated new edition provides a detailed analysis on chemical and by-product exposure, how they enter the body and the suitability of imposed safety limits. New chapters on dose, with particular emphasis on children and vulnerable subpopulations, reproductive and developmental toxicants and toxicity testing are included. With updated and comprehensive coverage of international developments of risk management and safety, this will have broad appeal to researchers and professionals involved in chemical safety and regulation as well as the general reader interested in environmental pollution and public health.
Does life have any meaning for you? Is it possible to create meaning? What do you think life is about? Do you think life is worth living?
These questions, taken from the text of Rethinking Our World, challenge the reader to look critically and creatively at many of society’s traditional beliefs. They encourage readers to look at their world differently by asking questions about change, identity and direction. The authors outline the major figures and basic principles of each philosophy, then analyse the type of thinking each approach encourages. They go on to challenge readers to examine ways in which the different approaches can be used to understand the world.
Rethinking Our World will be invaluable to undergraduate students in the human and social sciences, as well as to a more general readership seeking an understanding of the arguments in the major philosophies.
Dimensions of healthcare management is the well-known and established source of management information healthcare professionals have come to trust. This third edition has been thoroughly revised to include the latest information in the field, with a new chapter on Project management and special attention paid to the chapters on Information Systems and Finance. All the relevant legislation has been updated. The text applies universal principles and components of management and leadership, as well as popular modern theories and approaches, to the healthcare environment. It also addresses the unique needs of a manager in the healthcare environment with topics such as assignment of nursing staff and patient classification. There is in-depth focus on human resources issues, such as recruitment, staff development, leadership, absenteeism, motivation and staff turnover. Every manager knows that managing an organisation's greatest asset - its people - is a very important part of her or his portfolio.
The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. While offering the main marketing communication tools, Marketing communication: An integrated approach deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives.
The second edition of Media ethics in the South African context explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for the individual's ethical decision making; for both media practitioners and media groups. Cutting edge analysis of the South African normative context under the previous and present political dispensations makes this book essential reading for media policy formulators and students alike. Changes in the normative context are presenting the South African news media in particular, with new challenges.
Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities.
While aimed at students, Criminal Procedure Handbook is increasingly being relied on by legal practitioners as a first port of call.
Available in English and Afrikaans, the revised and updated eleventh edition of this book introduces readers to the fundamental principles and values underlying this field of law and guides them systematically through the rules of procedure that apply in criminal cases.
This is the definitive book about the biggest changes in education, schooling and teaching since the school classroom was invented almost 300 years ago. The vision and power of the original "Learning Revolution" remains, but the authors now address current developments such as: how instant information and interactive technology are finally forcing a complete rethink of everything we've ever believed about education; how new interlocking networks are creating dramatic new models for learning; and how new teaching methods are revolutionizing schooling in pockets around the world. Dryden, the award-winning television and radio talk show host, is just completing a series of television programmes on new methods of learning and Vos is putting the finishing touches to a seven-year doctoral research project into the same subject. The combined power of these two dynamic authors is highly compelling!
This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.
Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.
This edition has been updated to bring the material in line with the current unit standard. In so doing, this new edition provides you with everything you need to know to act effectively in medical and first-aid emergencies. Written by a team of experienced Red Cross first-aid trainers, the manual teaches you to recognise emergency situations and medical conditions, and guides you in providing first-aid treatment.
The fifth edition of this established work on criminal law now includes detailed discussion of major judicial pronouncements on dolus eventualis (Pistorius), the limits of common purpose liability in its active association form (Dewnath), robbery with aggravating circumstances (Masingili), treason (the Boeremag Treason trial), racketeering/retrospectivity (Savoi) and consensual child sexual experimentation (Teddy Bear Clinic). With the important entry into force on 9 August 2015 of the Prevention and Combating of Trafficking in Persons Act 7 of 2013, definitions of human trafficking and related offences have now become an integral part of our criminal law. Moreover, the transitional provisions on human trafficking in the Criminal Law (Sexual Offences and Related Matters) Amendment Act 32 of 2007 have been replaced with more detailed provisions under this Prevention and Combating of Trafficking in Persons Act 7 of 2013. A significant amendment to abortion law has been effected by the Choice on Termination of Pregnancy Amendment Act 1 of 2008 (assented to 12 February and promulgated18 February 2008), following the Constitutional Court's judgment in Doctors for Life International v Speaker of the National Assembly 2006 (6) SA 416 (CC). Judgments of the Supreme Court of Appeal, the Constitutional Court and legislative amendments relevant to criminal law up until the end of 2015 have been included in this fifth edition of Principles of Criminal Law.
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