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For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: * Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.* Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies, * Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing. * Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Politics and the Environment has established itself as the most comprehensive textbook in this area. This new edition has been completely revised and updated whilst retaining the features and the theory to practice focus which made the first two editions so successful. This text is designed to introduce students to the key concepts and issues which surround environmental problems and their political solutions. The authors investigate the people, movements and organisations that form and implement these policies, and explore the barriers which hinder successful introduction of international environmental politics. * This new edition has been expanded to include: * The shift in focus in environmental politics from sustainable development to climate change governance * Far more material on climate change including institutional, national and global responses in the aftermath of the Kyoto protocol * An increased international focus with more case studies from the UK, Europe, Australia and North America * More discussion of global environmental social movements including the US environmental organisations, in particular the Green Party and the environmental justice groups * There is an additional co-author for this edition, David Benson from the University of East Anglia This textbook is an invaluable and accessible resource for undergraduates studying environmental politics.
A straightforward, comprehensive, and approachable guide to research as practiced by social scientists, the Fourteenth Edition of this "gold-standard" book gives readers the tools they need to apply research concepts practically, as both a researcher and a consumer. The author emphasizes the process by showing readers how to design and construct projects, introducing the various observation modes in use today, and answering critical questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data.
The revised fourth edition of Principles of Criminal Law includes the following changes and improvements:
German-language approaches to translation have been revolutionized by the theory of action (Handlungstheorie) and the related theory of translation's goal or purpose (Skopstheorie). Both these approaches are functionalist: they seek to liberate translators from servitude to the source text, seeing translation as a new communicative act that must be purposeful with respect to the translator's client and readership. As one of the leading figures in this field, Christiane Nord gives the first full survey of functionalist approaches in English. She explains the complexities of the theories and their terms, using simple language with numerous examples. The book includes an overview of how the theories developed, illustrations of the main ideas, and specific applications to translator training, literary translation, interpreting and ethics. The survey concludes with a concise review of the criticisms that have been made of the theories, together with perspectives for the future development of functionalist approaches.
Textile quality assurance is the process of designing, producing, and evaluating products to determine whether or not they meet the quality level desired by a company's target market." Quality Assurance for Textiles and Apparel, "2nd Edition, reflects the industry's best practices for providing products of a consistent quality that meet customers' needs. With updated information on technological advances and globalization, this 2nd Edition emphasizes the importance of incorporating product quality measures from the merchandising and design stages all the way through production, delivery, and retailing.
For upper-level courses in Human Resources Management or Industrial/Organizational Psychology. Psychological theories, complete with tools and methods, for dealing with human resource issues. Interdisciplinary and research-based in approach, Applied Psychology in Human Resource Management integrates psychological theory with tools and methods for dealing with human resource problems in organizations and for making organizations more effective and more satisfying places to work. The seventh edition reflects the state of the art in personnel psychology and dramatic changes that have recently characterized the field, and outlines a forward-looking, progressive model toward which HR specialists should aim.
The unit manager must be able to deal with a wide range of tasks in the course of the day. These could range from compiling a duty roster, writing a unit procedure, compiling an emergency plan, preparing an annual budget or answering a legal question. The unit manager must also be able to manage a team of healthcare professionals, be able to lead and motivate the team, and organise the unit so that it functions effectively and in line with the institution's vision and mission. In addition, the unit manager must be able to keep control of supplies and equipment in the unit, which must be kept in good working order and replaced when necessary. All of these aspects are covered in Introduction to health services management for the unit manager, fourth edition.
"Principles of Delict" places the law of delict in a contemporary setting, with emphasis falling on recent decisions of the courts and possible future directions. It should provide the student of the law of delict with a concise, yet critical, perspective on this branch of law. A number of features of the work should prove useful to students of current legal issues and practitioners needing a succinct survey of the general principles of delict and the judgments in leading cases.
Safeguarding economic prosperity, whilst protecting human health and the environment, is at the forefront of scientific and public interest. This book provides a practical and balanced view on toxicology, control, risk assessment and risk management, addressing the interplay between science and public health policy. This fully revised and updated new edition provides a detailed analysis on chemical and by-product exposure, how they enter the body and the suitability of imposed safety limits. New chapters on dose, with particular emphasis on children and vulnerable subpopulations, reproductive and developmental toxicants and toxicity testing are included. With updated and comprehensive coverage of international developments of risk management and safety, this will have broad appeal to researchers and professionals involved in chemical safety and regulation as well as the general reader interested in environmental pollution and public health.
Introduction to Social work explains the background to social work; how it started and where we are now in contemporary social work. It enables the student to distinguish between the different concepts in the field for instance between social work and social welfare. The book also focuses on professional values; particularly on how to express these values through communication. Students need to know how to talk to clients; communication is a core skills, for instance How to approach different clients in different situations. The book includes exploration of core issues and challenges. Human rights would be a central focus (a rights-oriented paradigm) as well as issues of diversity and inclusion.
Dimensions of healthcare management is the well-known and established source of management information healthcare professionals have come to trust. This third edition has been thoroughly revised to include the latest information in the field, with a new chapter on Project management and special attention paid to the chapters on Information Systems and Finance. All the relevant legislation has been updated. The text applies universal principles and components of management and leadership, as well as popular modern theories and approaches, to the healthcare environment. It also addresses the unique needs of a manager in the healthcare environment with topics such as assignment of nursing staff and patient classification. There is in-depth focus on human resources issues, such as recruitment, staff development, leadership, absenteeism, motivation and staff turnover. Every manager knows that managing an organisation's greatest asset - its people - is a very important part of her or his portfolio.
Advanced Questions on SA Tax is the second of two publications designed together to provide comprehensive tutorial coverage to taxation students over a two-year basis.
This book covers advanced topics and integrated questions. Its complementary publication, Questions on SA Tax, covers foundational topics and those typically dealt with in the first year of tax study. This tutorial book includes questions and selected solutions on South African income tax, estate duty and value-added tax. Up-to-date questions are graded, allowing students to develop their abilities from an introductory to an advanced level.
A selection of tutorial solutions is included in the book, and solutions to all questions are provided to lecturers at prescribing institutions. Mark plans are allocated to solutions.
The second edition of Media ethics in the South African context explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for the individual's ethical decision making; for both media practitioners and media groups. Cutting edge analysis of the South African normative context under the previous and present political dispensations makes this book essential reading for media policy formulators and students alike. Changes in the normative context are presenting the South African news media in particular, with new challenges.
Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities.
The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. While offering the main marketing communication tools, Marketing communication: An integrated approach deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives.
Good management of inventory enables companies to improve their
customer service, cash flow and profitability. 'Best Practice in
Inventory Management' outlines the basic techniques, how and where
to apply them, and provides advice to ensure they work to produce
the desired effect in practice.
For one-semester, undergraduate and graduate level courses in Organizational Behavior. Unique and current insight on the everyday processes and phenomena of OB. Behavior in Organizations shows students the real world of OB through its blend of cutting-edge research and practical applications. This text then challenges students to take theory one step further by having them put the concepts into action. The many changes in the tenth edition reflect the authors' never-ending mission to present a balance between knowledge and application, while including coverage on the latest advances in the field.
While aimed at students, Criminal Procedure Handbook is increasingly being relied on by legal practitioners as a first port of call.
Available in English and Afrikaans, the revised and updated eleventh edition of this book introduces readers to the fundamental principles and values underlying this field of law and guides them systematically through the rules of procedure that apply in criminal cases.
This book presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run. The book is organised in a flexible manner around two central parts: A core and a set of three major extensions. The core provides students with a unified view of macroeconomics; The extensions offers increased depth on the subject matter; and current macroeconomic events are integrated into each chapter of the book within the text and detailed boxes. Each box shows students how they can use what they've learned to get an understanding of economics in the real-world. It offers an underlying model that draws the implications of equilibrium in three sets of markets: the goods market, the financial markets and the labour market. Features two chapters, "The crisis" and "Monetary policy" provide updated information. Focus boxes convey the life of macroeconomics today and reinforce the lessons from the models, making them more concrete and easier to grasp. South African data, examples and terminology are meaningfully integrated throughout the text. The chapter on exchange rates provides an accessible treatment of the topic, reinforcing an understanding of the concepts with South Africa in mind. Content on inflation, activity and nominal money growth from the 5th edition has been integrated into chapter 8.
The end of apartheid brought South Africa into the global media environment. Outside companies invested in the nation's newspapers while South African conglomerates pursued lucrative tech ventures and communication markets around the world. Many observers viewed the rapid development of South African media as a roadmap from authoritarianism to global modernity.
Herman Wasserman analyses the debates surrounding South Africa's new media presence against the backdrop of rapidly changing geopolitics. His exploration reveals how South African disputes regarding access to, and representation in, the media reflect the domination and inequality in the global communication sphere. Optimists see post-apartheid media as providing a vital space that encourages exchanges of opinion in a young democracy. Critics argue that the public sphere mirrors South Africa's past divisions and privileges the viewpoints of the elite.
Wasserman delves into the ways these simplistic narratives obscure the country's internal tensions, conflicts and paradoxes even as he charts the diverse nature of South African entry into the global arena.
Cost and Management Accounting: 1st edition
Cost and Management Accounting: 2nd edition
Career Counselling And Guidance In The Workplace: A Manual For Career Development Practitioners gives a comprehensive overview of career counselling and guidance services, practices, tools and techniques for career development practitioners in South Africa. The third edition of this leading textbook has been extensively updated to reflect research and theory in career development theory and intervention that apply to the 21st Century organisational context.
Does life have any meaning for you? Is it possible to create meaning? What do you think life is about? Do you think life is worth living?
These questions, taken from the text of Rethinking Our World, challenge the reader to look critically and creatively at many of society’s traditional beliefs. They encourage readers to look at their world differently by asking questions about change, identity and direction. The authors outline the major figures and basic principles of each philosophy, then analyse the type of thinking each approach encourages. They go on to challenge readers to examine ways in which the different approaches can be used to understand the world.
Rethinking Our World will be invaluable to undergraduate students in the human and social sciences, as well as to a more general readership seeking an understanding of the arguments in the major philosophies.
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