Your cart is empty
There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains – clearly, simply and succinctly – the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.
MECHANICS OF FLUIDS presents fluid mechanics in a manner that helps students gain both an understanding of, and an ability to analyze the important phenomena encountered by practicing engineers. The authors succeed in this through the use of several pedagogical tools that help students visualize the many difficult-to-understand phenomena of fluid mechanics. Explanations are based on basic physical concepts as well as mathematics which are accessible to undergraduate engineering students. This fourth edition includes a Multimedia Fluid Mechanics DVD-ROM which harnesses the interactivity of multimedia to improve the teaching and learning of fluid mechanics by illustrating fundamental phenomena and conveying fascinating fluid flows.
Die X-Kit Presteer! Lewenswetenskappe Graad 11 Studiegids help leerders om van hul leerprogram beheer te neem en eksamens met selfvertroue aan te pak. Die X-Kit Presteer! reeks is geskryf deur ervare onderwysers, sluit stap-vir-stap-verduidelikings in en bied talle oefeninge, vraestelle en antwoorde. Danksy die e-PDF-formaat van hierdie e-boek kan jy: Die hele boek vanlyn op jou rekenaar of tablet gebruik.; Na enige teksgedeelte soek en dit merk; en in 'n japtrap.; In die e-boek self jou eie notas byvoeg en redigeer.
This revised edition has three comprehensive chapters on environmental health. Vlok's community health remains the ideal accompaniment for health professionals working in the community. Building on the reputation of Manual of community nursing and Communicable diseases, Vlok's community health is relevant for the community health professional under the re-engineered primary healthcare system. Topics covered include public health, the National Health Insurance and community oriented primary care, as well as care of the individual throughout the lifespan. This well-written text places emphasis on practical application of theoretical concepts. The practical aspects extend to the chapters on managing the community clinic and caring for the disabled at home, which contain informative examples and suggestions. Social aspects have not been overlooked and appropriate chapters on family pathologies, intimate partner violence and cultural world views have been included.
Principles Of The Interpretation Of Contracts In South Africa is a comprehensive reference manual which will teach you how to interpret contracts in four easy steps by encouraging you to study the contract from a sound rational and scientific base.
By studying the presented theoretical principles you will learn how to confidently interpret contracts, taking the guesswork out of deciding which arbitrary factual and legal elements should be considered when interpreting the contract.
Success in your calculus course starts here! James Stewart's CALCULUS: EARLY TRANSCENDENTALS, INTERNATIONAL METRIC EDITION texts are world-wide best-sellers for a reason: they are clear, accurate, and filled with relevant, real-world examples. With CALCULUS: EARLY TRANSCENDENTALS, 8E, INTERNATIONAL METRIC EDITION, , Stewart conveys not only the utility of calculus to help you develop technical competence, but also gives you an appreciation for the intrinsic beauty of the subject. His patient examples and built-in learning aids will help you build your mathematical confidence and achieve your goals in the course.
Leadership in Health Services Management provides all healthcare professionals with the information necessary to lead with commitment and strive towards a clear vision of health for all. It guides readers through crucially important issues such as vision, strategic thinking, confidence, negotiation and knowledge management in health services. Now in its third edition, this book has been updated to contain original research on the topic of self-leadership, a theme that is interwoven throughout the text. In addition, there is a focus on the application of leadership theories for postgraduate readers studying for a Master's certificate in nursing management or tutored Master's degree according to the new guidelines of the SAQA qualifications for postgraduate studies. In all new South African curricula and programmes, the research component has been prioritised and therefore this edition features a chapter on research proposals. Recommended for: Nursing students undertaking the diploma or degree course. Post-basic /Honours students.
Law Of Persons, now in its sixth edition, has become a standard text on the South African law of persons. The book was first published in 1995, just after the dawn of South Africa’s first democratic dispensation. The book constitutes a general and fully referenced source on the law of persons, and reflects the transformation of the law of persons in line with the values entrenched in the Constitution of the Republic of South Africa, 1996, with specific reference to the Bill of Rights.
First-year students will derive the most benefit from Law of Persons if the book is used in conjunction with the Law of Persons Sourcebook.
Employing a syndromic approach to palliative care for nurses in South Africa, this guidebook aims to reduce suffering in people with life threatening conditions. Equipping nurses, health care professionals, and medical students with the knowledge, skills, and attitudes necessary to enable a palliative approach to their daily clinical practices, this resource addresses special topics of health such as HIV/AIDS, cancer, and honing communication skills for talking with the bereaved. Additional topics of discussion include the legal and ethical issues in palliative care in South Africa, organizing palliative care in the public sector, and the pathophysiology of pain.
The third edition of this highly successful public financial management text is written by a team of authors with extensive expertise and international exposure, both academically and professionally: J Pauw, G van der Linde, D Fourie and C Visser.
This handbook for practitioners focuses on developing public financial management skills within a framework of information on financial legislation, structures and technologies in the public sector.
It includes the latest developments on the South African public financial system, including new content on the role of the Public Protector, updated legislation and a series of features to contextualise key topics in public financial management.
This text is intended for public-sector managers and students, and encourages a reflective, critical and practical approach to public financial management. Students and managers have much to gain from this new edition.
The advent of the electronic age has brought many changes to the world of marketing and sales. New methods of selling and communicating with customers are invented virtually on a daily basis. And the use of social media is placing new demands on marketers and sales managers around the world. Despite this upheaval, retailers and marketers believe that personal selling as practised over the past decades is here to stay - although it should be adapted to incorporate technological developments. There will however always be a place for the age-old art of person-to-person communication between a salesperson and a prospective customer. In this third edition of Personal Selling, the authors outline the key steps in the selling process that leads to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, the book seeks to explain the role and place of personal selling, the impact it has on the economy, and how it ties in with marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.
Juta's nursing psychology is aimed at nursing professionals to enable them to apply psychological concepts to nursing practice and so assist them in their day-to-day contact with patients. It examines human behaviour in a holistic way, and this means considering the whole person: brain, nervous system, personality, stage of life, social relationships and so on. The selection of topics in Juta's nursing psychology makes this holistic view a reality and includes: the biological basis of human behaviour; human development across the lifespan, including the social context; psychological approaches to health and ill-health; an introduction to counselling.
You may like...
About Financial Accounting: Volume 2
Frank Doussy, Jacobus Stephanus Jansen van Rensburg, … Paperback (3)
Labour Relations in South Africa 5e
A Student's Approach To Income Tax 2017…
Aletta Koekemoer, A. Oosthuizen, … Paperback (3)
SAICA Student Handbook 2016/2017 Volume…
MIS6 - Management Information Systems
Hossein Bidgoli Paperback (21)
Your First Year Of Varsity - A Survival…
Shelagh Foster, Lehlohonolo Mofokeng Paperback
New Entrepreneurial Law + Companies Act…
SILKE: South African Income Tax 2017…
Aletta Koekemoer, Linda Van Zyl, … Paperback (6)
Practical Financial Management
William R Lasher Hardcover (1)
Human Resource Management In South…
Norbert F. Elbert, Robert Hatfield, … Paperback (4)