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Creative Strategy in Advertising (Paperback, 3rd Revised edition)
A. Jerome JewlerThis text moves step-by-step through the creative process of advertising, covering most of today's important advertising media: print, radio, television and direct mail.
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Product Description
This text moves step-by-step through the creative process of advertising, covering most of today's important advertising media: print, radio, television and direct mail.
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Product Details
General
Imprint | Wadsworth Publishing Co Inc |
Country of origin | United States |
Release date | November 1988 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | A. Jerome Jewler |
Dimensions | 230mm (L) |
Format | Paperback |
Pages | 350 |
Edition | 3rd Revised edition |
ISBN-13 | 978-0-534-09780-6 |
Barcode | 9780534097806 |
Categories | |
LSN | 0-534-09780-4 |
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