Introduction to Sports Marketing is the first book to take the
beginner through the sometimes baffling world of sports marketing.
Written in a very accessible manner specifically for anyone at the
start of their careers, this book explains the basic principles and
practices of strategic marketing in the sports industry. Unlike
current books available on the market, this is aimed at the
beginner and equips them with the skills to: apply marketing theory
to the unique sports industry environment conduct an internal and
external analysis of a sport organization in order to identify
market opportunities apply basic skills in the identification of
marketing opportunities, and the formulation of these opportunities
into marketing objectives use a marketing framework to develop a
strategic sport marketing direction use a marketing framework to
develop a sport marketing strategy that addresses segmentation,
targeting, differentiation and marketing mix variables utilize
control and quality tools to monitor progress and introduce changes
to the marketing strategy and tactics.Packed with cases, questions,
exercises, illustrations and with supporting online materials,
Introduction to Sports Marketing should be the first stop on any
sports manager and marketers' reading list.
|Country of origin:
||Sport Management Series
||Electronic book text
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