This book is designed as a practical reference source for creators
and users of intellectual property (IP), directing them towards the
best of current thinking and practice in building and developing a
cost-effective portfolio of rights. Every year, The Patent Office
receives over 30,000 patent applications and 34,000 trade mark
applications. The potential for creating value from ideas, brands,
designs and processes has never been greater. But neither has the
speed at which innovation and creativity can be replicated around
the world. Organizations need to find ways of keeping ahead of
their rivals. To this end, the process of defining and protecting
IP is becoming a mainstream activity with as much future impact as
finance or marketing. IP protection can be equally important in
securing the distinctive know-how and identity on which an
organization is based. A Handbook of Intellectual Property
Management is a practical source of advice and reference filled
with contributions from leading innovators and top patent and trade
mark attorneys on a range of topics, including: the value of IP EU
versus US brand identities buying and selling rights building an IP
team start-ups and spin-outs acquisitions, flotation and
liquidation manufacturing and creative industries consumer goods
and financial services patents, trade marks, copyright and design
rights action against counterfeiting, piracy and competitors
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