A fresh approach to succeeding with innovation, grounded in
insights about rapidly changing customers, competitors and
Written by a director at the award-winning global innovation
firm frog design, this vital book shows business leaders and
managers how to accomplish truly effective innovation in today's
disruptive climate. Richardson shows how business is filled with
"X-problems"- tough new challenges that present massive innovation
opportunities, but also risks. Thriving in a world of X-problems
requires harnessing four specific approaches: Immersion,
Convergence, Divergence, and Adaption. Combining frog design's
approaches with insightful analysis of companies such as Apple,
BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson
illustrates how to envision and realize successful new business
ventures, products, and services.Provides a process for translating
customer insights into relevant innovations, accompanied by case
studies (many of them richly described from frog's own
experiences)For the first time, gives real guidance on connecting
products, software and services into ecosystems that are actually
compelling to customersShows how to facilitate bringing multiple
perspectives to understanding a problem domain, as well as how to
manage an innovation portfolio over time
"Innovation X" is an essential guide for companies seeking to
create growth and differentiation in increasingly competitive
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