0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Not currently available

The Fall of Advertising and the Rise of PR (Electronic book text)
The Fall of Advertising and the Rise of PR (Electronic book text): Al Ries
The Fall of Advertising and the Rise of PR (Electronic book text): Al Ries

Share your images

The Fall of Advertising and the Rise of PR (Electronic book text)

Al Ries

 (sign in to rate)

Bookmark and Share

We have no sources for this product at present. If you add this to your wishlist we will let you know should it become available to order.

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.

Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity.

Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

General

Imprint: HarperCollins eBooks
Country of origin: United States
Release date: March 2009
Authors: Al Ries
Format: Electronic book text
Pages: 320
ISBN-13: 978-0-06-174273-6
Barcode: 9780061742736
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-06-174273-2

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners