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Books > Business & Economics > Business & management > Sales & marketing

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International Marketing Strategy - Analysis, Development and Implementation (Paperback, 7th edition) Loot Price: R1,131
Discovery Miles 11 310
International Marketing Strategy - Analysis, Development and Implementation (Paperback, 7th edition): Alexandra Kenyon, Robin...
International Marketing Strategy - Analysis, Development and Implementation (Paperback, 7th edition): Alexandra Kenyon, Robin...

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International Marketing Strategy - Analysis, Development and Implementation (Paperback, 7th edition)

Alexandra Kenyon, Robin Lowe, Isobel Doole

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Loot Price R1,131 Discovery Miles 11 310 | Repayment Terms: R105 pm x 12*

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Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: 2016
First published: 2016
Authors: Alexandra Kenyon • Robin Lowe • Isobel Doole
Dimensions: 260 x 195 x 16mm (L x W x T)
Format: Paperback
Pages: 491
Edition: 7th edition
ISBN-13: 978-1-4737-2370-2
Barcode: 9781473723702
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-4737-2370-1

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