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Going Visual - Using Images to Enhance Productivity, Decision-Making and Profits (Electronic book text)
Going Visual - Using Images to Enhance Productivity, Decision-Making and Profits (Electronic book text): Alexis Gerard, Bob...
Going Visual - Using Images to Enhance Productivity, Decision-Making and Profits (Electronic book text): Alexis Gerard, Bob...

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Going Visual - Using Images to Enhance Productivity, Decision-Making and Profits (Electronic book text)

Alexis Gerard, Bob Goldstein; Foreword by Guy Kawasaki

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How and why to make visual communication a powerful competitive tool
From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation-in any industry-that wants to stay competitive.
Going Visual demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real-world success stories the authors outline a clear, simple, five-step plan for developing a Visual Communication Strategy that will sharpen every organization's competitive edge and improve its bottom line.
Alexis Gerard (San Mateo, CA) is the founder of Future Image Inc., an imaging technology think tank whose clients include Adobe, Canon, Eastman Kodak, IBM, Intel, Procter & Gamble, and Sony. He previously held executive positions in new technologies marketing at Apple Computer. Bob Goldstein (Los Angeles, CA) has been the president and founder of ZZYZX Visual Systems, president of the Altamira Group, and a visual communication consultant to such companies as Eastman Kodak, Apple, Oracle, Microsoft, Intel, and Hewlett-Packard. Gerard and Goldstein have coauthored articles in Red Herring and Forbes.

General

Imprint: Wiley
Country of origin: United States
Release date: December 2007
Authors: Alexis Gerard • Bob Goldstein
Foreword by: Guy Kawasaki
Format: Electronic book text
Pages: 256
ISBN-13: 978-0-470-30908-7
Barcode: 9780470309087
Categories: Promotions
Books > Business & Economics > Business & management > Business communication & presentation
Books > Business & Economics > Business & management > Business communication & presentation > General
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 0-470-30908-3

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