'Baverstock is to book marketing what Gray is to anatomy; the
undisputed champion.' Richard Charkin, Executive Director of
Bloomsbury Publishing and President Elect of the International
Publishers Association Over four editions, Alison Baverstock's How
to Market Books has established itself as the industry standard
text on marketing for the publishing industry, and the go-to
reference guide for professionals and students alike. With the
publishing world changing like never before, and the marketing and
selling of content venturing into uncharted technological
territory, this much needed new edition seeks to highlight the role
of the marketer in this rapidly changing landscape. The new edition
is thoroughly updated and offers a radical reworking and
reorganisation of the previous edition, suffusing the book with
references to online/digital marketing. The book maintains the
accessible and supportive style of previous editions but also now
offers: a number of new case studies detailed coverage of
individual market segments checklists and summaries of key points
several new chapters a foreword by Michael J Baker, Professor
Emeritus of Marketing, Strathclyde University.
|Country of origin:
||Electronic book text
||5th Revised edition
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