Relationship Marketing in Sports aims to discuss and reformulate
the principles of relationship marketing and by demonstrating how
relationship marketing can be successfully applied in practice
within a sports context. Written by a unique author team of
academic and practitioner experience, Relationship Marketing in
Sports is crucial reading for both students and professionals alike
and marks a turning point in the marketing of sports.
|Country of origin:
• Gerd Nufer
|As told to:
||Electronic book text - Windows
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