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Relationship Marketing in Sports (Electronic book text) Loot Price: R868
Discovery Miles 8 680
Relationship Marketing in Sports (Electronic book text): Andre Buhler, Gerd Nufer
Relationship Marketing in Sports (Electronic book text): Andre Buhler, Gerd Nufer

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Relationship Marketing in Sports (Electronic book text)

Andre Buhler, Gerd Nufer; As told to Simon Chadwick

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Loot Price R868 Discovery Miles 8 680 | Repayment Terms: R81 pm x 12*

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Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.


Imprint: Butterworth-Heinemann
Country of origin: United States
Release date: October 2009
First published: October 2009
Authors: Andre Buhler • Gerd Nufer
As told to: Simon Chadwick
Format: Electronic book text - Windows
Pages: 209
ISBN-13: 978-0-08-094233-9
Barcode: 9780080942339
Categories: Promotions
LSN: 0-08-094233-4

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