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A Sense of Mission (Hardcover)
A Sense of Mission (Hardcover): Andrew Campbell, Etc, Marion Devine
A Sense of Mission (Hardcover): Andrew Campbell, Etc, Marion Devine

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A Sense of Mission (Hardcover)

Andrew Campbell, Etc, Marion Devine

Series: Ashridge Management S.

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Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book claims however that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission. The authors describe how a sense of mission can be used as a powerful tool to motivate managers and boost company loyalty. Five detailed case studies show how to manage mission and when and how to develop a mission statement.

General

Imprint: Random House Business Books
Country of origin: United Kingdom
Series: Ashridge Management S.
Release date: September 1990
Authors: Andrew Campbell • Etc • Marion Devine
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 271
ISBN-13: 978-0-09-174613-1
Barcode: 9780091746131
Categories: Books > Business & Economics > Business & management > Business strategy
LSN: 0-09-174613-2

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