0
Your cart

Your cart is empty

Books

Not currently available

Sports Marketing - A Contemporary Introduction (Electronic book text)
Sports Marketing - A Contemporary Introduction (Electronic book text): Angela Green
Sports Marketing - A Contemporary Introduction (Electronic book text): Angela Green

Share your images

Sports Marketing - A Contemporary Introduction (Electronic book text)

Angela Green

 (sign in to rate)

Bookmark and Share

We have no sources for this product at present. If you add this to your wishlist we will let you know should it become available to order.

Written with undergraduate students in mind, this textbook provides a complete introduction to the principles and practice of marketing in the sport and leisure industries. Using real world examples from contemporary sport and leisure businesses, the book guides students to confidence in the theory and practice of marketing in this unique industry. It covers key topics such as: consumer behaviour in sport and leisure strategic marketing and competitive strategy measuring marketing effectiveness sports marketing and the law sponsorship relationship marketing electronic marketing: online, internet and text. Highly accessible, practical and insightful, this text will benefit students in sports and leisure, tourism, business, marketing and events management.

General

Imprint: Routledge
Country of origin: United Kingdom
First published: 2010
Authors: Angela Green
Format: Electronic book text
ISBN-13: 978-1-134-13368-0
Barcode: 9781134133680
Categories: Books
Promotions
LSN: 1-134-13368-5

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners