Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorising of male sociability and sports, and the corporate culture of South African Breweries (SAB), the world's most successful brewing company.
Mager shows how the industry, dominated by a single brewer, was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets - including the United States with the purchase of Miller Brewing Company.
This title affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorising of male sociability and sports, and the corporate culture of South African Breweries (SAB), the world's most successful brewing company.
Mager shows how the industry, dominated by a single brewer, was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets - including the United States with the purchase of Miller Brewing Company.
This title affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer.
Imprint | University of Cape Town Press |
Country of origin | South Africa |
Release date | June 2010 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Anne Kelk Mager |
Dimensions | 228 x 152 x 15mm (L x W x T) |
Format | Paperback |
Pages | 232 |
ISBN-13 | 978-1-919895-42-0 |
Barcode | 9781919895420 |
Categories | |
LSN | 1-919895-42-6 |