"Kellogg on China" examines some of the changes WTO accession is
bringing to the Chinese market environment and to different sectors
of the country's economy. This study outlines the resulting
challenges and opportunities for companies doing business in China.
The editors draw on extensive field research with Chinese corporate
executives, government officials, and representatives of
non-governmental organizations. Based on the findings from these
interviews, the authors provide insights and strategies for
companies seeking to establish a sustainable competitive advantage
in the country's evolving marketplace. "Kellogg on China" is a
collaborative student-faculty effort through the Global Initiatives
in Management Program at the Kellogg School of Management.
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