Creativity is an acquired skill, one that improves with practice.
Cracking the Creativity Code shows you how! This book provides a
proven method for generating world-changing ideas. It empowers
individuals who have given up on their innate creativity, who
believe that they have lost their creative powers through years of
disuse. In a light, entertaining style, the authors describe their
unique, structured approach to creativity. To bring the reader
closer to this lost art, the authors present a 'Zoom in, Zoom out,
Zoom in' technique to make 'creation' more accessible to everyone.
Reinvigorate your personal creativity machines-once turned on, it
will generate an unending stream of novel ideas that can change the
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