Proven techniques to master the art of the cold call
Cold calling is not only one of the fastest and most profitable
ways to initiate a new sales contact and build business; it's also
one of the most dreaded--for the salesperson and the recipient.
"Smart Callin"g has the solution: Art Sobczak's proven,
never-experience-rejection-again system. Now in an updated "2nd
Edition," it offers even "smarter" tips and techniques for
prospecting new business while minimizing fear and rejection.
While other books on cold calling dispense long-perpetuated
myths such "prospecting is a numbers game," and salespeople need to
"love rejection," this book will empower readers to take action,
call prospects, and get a yes every time. Updated information
reflects changes and advances in the information gathering that
comprises the "smart" part of the callingFurther enhances the value
and credibility of the book by including more actual examples and
success stories from readers and users of the first versionAuthor
Art Sobczak's monthly Prospecting and Selling Report newsletter
(the longest-running publication of its type) reaches 15,000
readers, and "Smart Calling" continues to rank in the Top 20 in the
Sales books category on amazon.com and has sold over 20,000
Conquer your fears and master the art of the cold calling
through the genius of "Smart Calling, 2nd Edition."
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