Bigwig Briefs - Become a VP of Marketing - Leading Vps of Marketing from Coke, AMEX and Others Reveal What It Take to Get There, Stay There and Empower Others Who Work with You (Electronic book text)

Bigwig Briefs: Become a VP of Marketing includes knowledge excerpts from some of the biggest name VPs of Marketing in the world on ways to become a marketing executive, stay there, and empower others that work with you. These highly acclaimed VPs of Marketing from some of the biggest brand name companies in the world explain the secrets behind keeping your marketing skills sharp, working with a team, empowering positive change within an organization, working with your boss, utilizing your "special" marketing talents, getting noticed, motivating others and other important topics. A must have for every individual involved in marketing, pr, and advertising at every level.