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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Leading Advertisers - CEOs from Ogilvy & Mather, Saatchi & Saatc Hi, Young & Rubicam and More on the Future of Advertising, Marketing and Building Successful Brands (Electronic book text)
Leading Advertisers - CEOs from Ogilvy & Mather, Saatchi & Saatc Hi, Young & Rubicam and More on the Future of Advertising,...
Leading Advertisers - CEOs from Ogilvy & Mather, Saatchi & Saatc Hi, Young & Rubicam and More on the Future of Advertising,...

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Leading Advertisers - CEOs from Ogilvy & Mather, Saatchi & Saatc Hi, Young & Rubicam and More on the Future of Advertising, Marketing and Building Successful Brands (Electronic book text)

Aspatore Books

Series: Inside the Minds

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Inside the Minds: Leading Advertisers features CEOs/Presidents from agencies such as Young & Rubicam, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Interpublic Group, Valassis, Grey Global Group, Doner, Digitas and FCB Worldwide. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams, building and sustaining brands, and other important topics. An unprecedented look inside the world of advertising makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and pr professional at any level.

General

Imprint: Aspatore Books
Country of origin: United States
Series: Inside the Minds
Release date: October 2003
Authors: Aspatore Books
Format: Electronic book text
Pages: 220
ISBN-13: 978-1-58762-541-1
Barcode: 9781587625411
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 1-58762-541-5

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