This title offers practical assistance to marketing and sales
departments. Aubrey Wilson seeks to guide the reader out of
long-term, formal strategies and jargon into a more straightforward
analysis of how to get the most from the marketing audit. The
handbook includes: a guide to key marketing audit questions and
practical solutions; guidance on how to identify no-cost and
low-cost marketing and sales techniques; and detailed checklists,
backed up with examples and case histories to illustrate
application. This text brings together tools, checklists and
techniques to enable the reader to put together internal marketing
audits that are applicable to any organization. It is accompanied
by a free CD-ROM.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!