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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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The Marketing Audit Handbook - Tools, Techniques and Checklists to Exploit Your Marketing Resources (Paperback) Loot Price: R239
Discovery Miles 2 390
You Save: R18 (7%)
The Marketing Audit Handbook - Tools, Techniques and Checklists to Exploit Your Marketing Resources (Paperback): Aubrey Wilson
The Marketing Audit Handbook - Tools, Techniques and Checklists to Exploit Your Marketing Resources (Paperback): Aubrey Wilson

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The Marketing Audit Handbook - Tools, Techniques and Checklists to Exploit Your Marketing Resources (Paperback)

Aubrey Wilson

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List price R257 Loot Price R239 Discovery Miles 2 390 You Save R18 (7%)

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This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. The handbook includes: a guide to key marketing audit questions and practical solutions; guidance on how to identify no-cost and low-cost marketing and sales techniques; and detailed checklists, backed up with examples and case histories to illustrate application. This text brings together tools, checklists and techniques to enable the reader to put together internal marketing audits that are applicable to any organization. It is accompanied by a free CD-ROM.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: 2002
First published: September 2002
Authors: Aubrey Wilson
Dimensions: 246 x 190 x 18mm (L x W x T)
Format: Paperback • CD-ROM  CD-ROM
Pages: 466
ISBN-13: 978-0-7494-3735-0
Barcode: 9780749437350
Categories: Books > Business & Economics > Finance & accounting > Accounting > Management accounting
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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 0-7494-3735-9

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