For the first time, the "Focus" title has been extended to include
both the Baden-W rttemberg International Design Award for
professional designers and manufacturers and the Mia Seeger Price
for up-and-coming design talent.
Focus Way of Life is this year's topic. In this context, the
competition will single out forward-looking, outstanding design
work from the following fields: Home, textiles, kitchen, bathroom,
outdoor, sport, games, wellness, leisure, equipment for offices and
business premises, accessories, lighting, transport, traffic,
communication, information, photography and optical
The Design Center Stuttgart, which is part of the Baden-W
rttemberg Office for the Promotion of Trade and Industry, give
design issues a public airing and shows small and medium-size
enterprises the opportunities to be gained from the consistent use
of design, both in product development and in overall corporate
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