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Persuasive Technology (Electronic book text)
Persuasive Technology (Electronic book text): B. J. Fogg
Persuasive Technology (Electronic book text): B. J. Fogg

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Persuasive Technology (Electronic book text)

B. J. Fogg

Series: Morgan Kaufmann Series in Interactive Technologies (eBook)

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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
Yes, they can, says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase Captology(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies

General

Imprint: Morgan Kaufmann Publishers In
Country of origin: United States
Series: Morgan Kaufmann Series in Interactive Technologies (eBook)
Release date: 2010
Authors: B. J. Fogg
Format: Electronic book text
Pages: 283
ISBN-13: 978-1-281-04927-8
Barcode: 9781281049278
Categories: Promotions
Books > Computing & IT > Computer software packages > Multimedia
LSN: 1-281-04927-1

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