Corporate attempts to provide interpretations of business and to
build effective communication with stakeholders are embedded in the
proper understanding of local communities and their particular ways
of looking at businesses, which is often neglected. Barbara Fryzel
sheds light on how stakeholders perceptions of corporate entities
can be determined by locally specific trends and why there can be
no generalization of the CSR strategic approach to local
communities. She shows that local environments can be significantly
different in their sensitivity towards CSR issues. Analysis of
local communities which includes location specific demographic
trends and the the internal consistency of the corporate
sense-making process is becoming the core of a new operational
paradigm behind a successful CSR strategy. This book is a
research-based account on how companies engage in CSR activities,
and how their corporate identity determines the way in which they
perceive the stakeholders and in result engage in a dialogue-based
relations with them.
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