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Global and Multinational Advertising (Electronic book text)
Global and Multinational Advertising (Electronic book text): Basil G. Englis
Global and Multinational Advertising (Electronic book text): Basil G. Englis

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Global and Multinational Advertising (Electronic book text)

Basil G. Englis

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Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

General

Imprint: Psychology Press
Country of origin: United Kingdom
Release date: November 2013
First published: 1994
Editors: Basil G. Englis
Format: Electronic book text
Pages: 278
ISBN-13: 978-1-317-75976-8
Barcode: 9781317759768
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Psychology > Occupational & industrial psychology
LSN: 1-317-75976-1

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