Indigenous tourism entrepreneurship assumes a critical role in the
livelihoods of the poor communities and in poverty alleviation in
rural areas. However, empirical studies disclose that most of the
indigenous tourism enterprises (ITEs) are marginal and dependent
upon dominant larger tourism enterprises. Using a descriptive
survey design, the author presents indigenous tourism-related
enterprises in Samburu District, Kenya; in terms of their:
typologies; performance; and, spending level of tourists. She found
that indigenous tourism-related businesses were low income informal
micro-businesses housed in temporary structures and hence made
relatively little economic contribution beyond employing their
owners. Though there is a viable market for the products, the total
expenditure by tourists is dependent on group size and composition;
and country and region of origin. Dr. Imbaya argues that there is
need for indigenous people to access education; both general and
entrepreneurship specific, to equip them with knowledge and skills
needed for effective exploitation of existing tourism resources.
This book is recommended for development researchers and tourism
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