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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Service Quality and Management (English, German, Paperback, 1999) Loot Price: R1,332 Discovery Miles 13 320
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Service Quality and Management (English, German, Paperback, 1999): Bernd Stauss, Jos Lemmink, Paul Kunst
Service Quality and Management (English, German, Paperback, 1999): Bernd Stauss, Jos Lemmink, Paul Kunst

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Service Quality and Management (English, German, Paperback, 1999)

Bernd Stauss, Jos Lemmink, Paul Kunst

Series: Fokus Dienstleistungsmarketing

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Loot Price R1,332 Discovery Miles 13 320

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Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi- dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are becoming more and more popular. As is the case in the millennium problem, management of service companies experiences a lot of problems in the hardware and the software of services. There are still prob- lems in defining and developing the service, and problems in creating, realizing and managing weil defined services. Is there than no progress at all? We believe there iso The enormous attention for services has its advantages as weil. In various places innovations are realized, and what is more important are linked to theory. Only in this way learning becomes pos- sible. Eventually innovative practice will reflect in the development of theory, and in turn good practice will be based on solid theory. This series tries to support this pro- cess by presenting a number of innovative practices, and examples of testing theory in service quality marketing and management.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Fokus Dienstleistungsmarketing
Release date: April 1999
First published: 1999
Editors: Bernd Stauss • Jos Lemmink • Paul Kunst
Dimensions: 203 x 127 x 17mm (L x W x T)
Format: Paperback
Pages: 314
Edition: 1999
ISBN-13: 978-3-8244-6780-8
Barcode: 9783824467808
Languages: English • German
Subtitles: German
Categories: Promotions
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 3-8244-6780-1

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