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Books, Bytes and Business - The Promise of Digital Publishing (Electronic book text)
Books, Bytes and Business - The Promise of Digital Publishing (Electronic book text): Bill Martin, Xuemei Tian
Books, Bytes and Business - The Promise of Digital Publishing (Electronic book text): Bill Martin, Xuemei Tian

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Books, Bytes and Business - The Promise of Digital Publishing (Electronic book text)

Bill Martin, Xuemei Tian

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How are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distribution of resources and production, all reflected in the emergence of new players, new products and services and new forms of competition. As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. The industry is currently experiencing fierce levels of competition, extreme financial pressures, restructuring and the threat of technology-induced obsolescence. Added to these are the challenges posed by new and potential entrants to the market, the emergence of new products and services, new ways of doing business, including trading in virtual markets, and the vulnerability of traditional business models. The suitability of book publishing as a context for researching the emergence of knowledge-based business becomes all too apparent. Through combining primary research with secondary analysis drawn from the relevant literatures, Books, Bytes and Business is both a readable and informative account of business in the knowledge-based economy.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: April 2016
First published: 2010
Authors: Bill Martin • Xuemei Tian
Format: Electronic book text
Pages: 298
ISBN-13: 978-1-317-17324-3
Barcode: 9781317173243
Categories: Promotions
Books > Business & Economics > Business & management > Business strategy
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Reference & Interdisciplinary > Library & information sciences
Books > Reference & Interdisciplinary > Library & information sciences > General
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
LSN: 1-317-17324-4

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