"Seelert's stories and wisdom demonstrate that the principles and
practices leading to winning results in sports are highly
transferable to the building of brands, businesses, and
organizations. This book tells you how."
--Jack Twyman, NBA Hall of Fame player, former ABC "Game of the
Week" announcer, and former Chairman and CEO, Super Food Services
"Seelert's comprehensive revelation of his leadership wisdom is
priceless--especially the management of culture through innovative
communications, fueled by rock-solid personal spirit and style.
Read and succeed . . . it's that actionable. Bob's the real
--John W. Luther, President, Luther & Company, Strategic
"I've never been at my best when working for a boss in the
traditional sense . . . Authority is not my favorite cultural tool.
I am at my best (maybe like you) when I have a coach and mentor.
Bob Seelert has played that role for over a decade, providing me
with counsel, guidance, perspective, and unconditional love and
support. Oh yes, and wisdom. Lots of it! You'll find out what I
mean when you read this book."
--Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
"Bob Seelert entered Saatchi & Saatchi in early 1995 when
the company was in flux and extremely unstable. In a few short
years, he not only stabilized the business, he grew it into an even
greater advertising powerhouse than it once was. If anyone is
qualified to write about business turnarounds, it's Seelert!"
--David Herro, Chief Investment Officer-International, Harris
"Spencer Stuart placed Bob Seelert into leadership positions at
Kayser-Roth and Saatchi & Saatchi at times when success seemed
impossible, but failure was not an acceptable option. In both
situations, he achieved highly successful turnarounds, and his
stories tell you why."
--Thomas Neff, Chairman, Spencer Stuart USA
"Bob Seelert and I worked together for twenty years, and I saw
firsthand how the wisdom in this book enabled him to build
businesses and organizations. For MBA students and other aspiring
business leaders, this book will become their well-thumbed how-to
guide for constructing a successful career."
--Erv Shames, Lecturer, University of Virginia Darden Graduate
School of Business andformer President and CEO, General Foods USA
and Borden, Inc.
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