An expert guide to talking to the media
With over 5,000 interviews being conducted every day in the US
alone, most people now find out more information through interviews
than they do through news stories. We have moved from news to
views, and 90% of success depends on how you present yourself when
you're on the spot being interviewed.
Yet in school we are taught to focus on the written word, when
in life it's what we say that matters. That can be a problem. Too
often, our words reveal more than we intend. In fact, most verbal
blunders - either at the podium or in the boardroom - result not
from tough or unfair questions, but from self-destructive answers.
Dazed or bewildered by their lack of know-how or the glare of
bright lights, people often answer the question they fear and not
the question they hear.
In "The Art of Talking Back," media expert and coach Bodine
Williams distills a lifetime of experience into an insider guide
anyone can use for going "on the record." Williams takes the
mystery (and fear) out of responding to questions by showing
readers how it's done. Each chapter tells the story of a celebrated
interview, the players, the fallout and the lessons learned.
This is the only book that presents rules of conduct along with
media training techniques. Readers can't change their
personalities, but they will change their personal playbook once
they know what's likely to go wrong."The Art of Talking Back "is a
guide for giving interviews and answering questions like a pro.
It's like "The Elements of Style "for speaking.
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