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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Creative Strategy in Advertising (Paperback, 9th Revised edition) Loot Price: R1,357
Discovery Miles 13 570
Creative Strategy in Advertising (Paperback, 9th Revised edition): Bonnie Drewniany, A. Jerome Jewler
Creative Strategy in Advertising (Paperback, 9th Revised edition): Bonnie Drewniany, A. Jerome Jewler

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Creative Strategy in Advertising (Paperback, 9th Revised edition)

Bonnie Drewniany, A. Jerome Jewler

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Loot Price R1,357 Discovery Miles 13 570 | Repayment Terms: R126 pm x 12*

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CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.

General

Imprint: Wadsworth Publishing Co Inc
Country of origin: United States
Release date: May 2007
Authors: Bonnie Drewniany • A. Jerome Jewler
Dimensions: 249 x 201 x 18mm (L x W x T)
Format: Paperback
Pages: 336
Edition: 9th Revised edition
ISBN-13: 978-0-495-09620-7
Barcode: 9780495096207
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-495-09620-2

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