Druggists Circular Volume 64 (Paperback)

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1920 Excerpt: ... no more valuable asset can be possessed by the man or woman who comes in contact with the public in a drug store. Smile and Say "Thank You." I want to emphasize how important it is for your sales people to say "thank you" in a cordial manner, and not as a machine; to look the customer in the eye, and say "thank you," with a smile. If the customers can be made to feel that their trade is appreciated in a store, in many cases they won't buy elsewhere. There is every difference in the world, and many sales people do not realize this, between an expression which radiates good will and a mere smirk on the countenance. You have seen that veneer upon some men who say "thank you" mechanically and look the other way. It would be a great deal better if they had not seen the customer at all. Just like some men you meet; perhaps they shake hands with you like a dishrag, instead of giving you a real cheerful greeting, and you feel it. Men like that had better not shake hands at all. The same way with an employee in a store of any kind saying "good morning." He must say it as if he meant it, and not say "good morning" while he is looking out of the window or at the bottles on the other side of the store. That is inattention, and one of the great faults in our business, and in your business, is inattention, so far as the selling of merchandise is concerned. Over-Insistence. Another fault is over-insistence, and I might say the evils are just about equal. Sales people--no doubt you have them as we have--are sometimes too ener (Continued on page 262). The following is a description of a filter control which, while probably no better than others of its kind, may be found useful in the filtration of large quantities...