Retail Companies of Greece - Supermarkets of Greece, Alfa-Beta Vassilopoulos, Germanos Chain of Stores, Carrefour Marinopoulos, Dia, Sklavenitis (Paperback)

Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Supermarkets of Greece, Alfa-Beta Vassilopoulos, Germanos Chain of Stores, Carrefour Marinopoulos, Dia, Sklavenitis, List of Supermarket Chains in Greece, Plaisio, Atlantic, Masoutis, Metro (Supermarket, Greece), Veropoulos, Arvanitidis, Galaxias, Thanopoulos, Proton, Kanakis, Bazaar, Trofino. Excerpt: "Alpha-Beta Vassilopoulos" (- ) or simply "AB" is a supermarket chain based in Greece. The company was established in 1939 in Athens, Greece, when the brothers Gerasimos and Haralambos Vassilopoulos ( and ) opened a small grocery shop, on Voulis Street, in downtown Athens. A few years later, they opened a second, larger shop on Stadiou Street, in Athens. In 1969, Alpha-Beta Vassilopoulos S.A. (- A.E.) was formed. In 1970, the first 'real' supermarket was established in the Faros area of Psichiko (), Athens. It was built and designed according to European standards, and it was one of the first of its kind in Greece. By 1989, AB had opened nine supermarkets in the greater Athens area. In 1991, AB was listed on the Athens Stock Exchange. In the same year, the first AB MEGA supermarket was opened, in the area of Hellinikon, close to the old Athens Hellinikon International Airport. This shop received an award from the International Association of Retail Traders (..D..) in 1991 for being the best and most comprehensive store in Europe. In the same year, AB also opened its first shop outside Athens. In 1992, a new AB MEGA was built on the Athens-Lamia highway ( -). In the meanwhile, AB was acquired by the Belgian retail company "Delhaize Group". In 1994, AB was the first supermarket company in Greece to introduce the barcode system at its cashiers. Also, they introduced the AB series of products, a low-cost private label of alternative products to m... More: http://booksllc.net/?id=3200266