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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Takeovers, mergers & buy-outs

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Branding New York: How a City in Crisis Was Sold to the World (Electronic book text)
Branding New York: How a City in Crisis Was Sold to the World (Electronic book text):
Branding New York: How a City in Crisis Was Sold to the World (Electronic book text):

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Branding New York: How a City in Crisis Was Sold to the World (Electronic book text)

Series: Cultural Spaces

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Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

General

Imprint: Taylor & Francis Group
Country of origin: United States
Series: Cultural Spaces
Release date: 2008
Format: Electronic book text
Pages: 326
ISBN-13: 978-1-282-25675-0
Barcode: 9781282256750
Categories: Promotions
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Takeovers, mergers & buy-outs
LSN: 1-282-25675-0

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