Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.
The value of this collection is that:
This book is a must-read for scholars, students and people concerned with the retail and marketing industry.
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Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.
The value of this collection is that:
This book is a must-read for scholars, students and people concerned with the retail and marketing industry.
Imprint | Juta Legal and Academic Publishers |
Country of origin | South Africa |
Release date | 2017 |
Availability | Expected to ship within 4 - 8 working days |
Editors | C. Nieuwenhuizen, C. H. van Heerden |
Dimensions | 245 x 170 x 13mm (L x W x T) |
Format | Paperback |
Pages | 270 |
Edition | 2nd Edition |
ISBN-13 | 978-1-4851-0215-1 |
Barcode | 9781485102151 |
Categories | |
LSN | 1-4851-0215-4 |
Course Code | MAR221U| MNM2604| MNM2607| MNM2601| MNM2602| MNM2603| MNM2605| MNM2606| MNM2608| MNM2609| MNM2611 |