Buyways - Billboards, Automobiles, and the American Landscape (Paperback)


The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce.
A smart, succinct, and visually compelling history of the billboard in America, "Buyways" traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space.
"Buyways" vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels.
Entertaining and brilliantly illustrated, "Buyways" is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.

R1,431

Or split into 4x interest-free payments of 25% on orders over R50
Learn more

Discovery Miles14310
Mobicred@R134pm x 12* Mobicred Info
Free Delivery
Delivery AdviceShips in 12 - 17 working days


Toggle WishListAdd to wish list
Review this Item

Product Description

The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce.
A smart, succinct, and visually compelling history of the billboard in America, "Buyways" traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space.
"Buyways" vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels.
Entertaining and brilliantly illustrated, "Buyways" is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.

Customer Reviews

No reviews or ratings yet - be the first to create one!

Product Details

General

Imprint

Routledge

Country of origin

United Kingdom

Series

Cultural Spaces

Release date

February 2004

Availability

Expected to ship within 12 - 17 working days

First published

2004

Authors

Dimensions

229 x 178 x 25mm (L x W x T)

Format

Paperback

Pages

350

ISBN-13

978-0-415-93455-8

Barcode

9780415934558

Categories

LSN

0-415-93455-9



Trending On Loot