Cathie Black is the wise, funny mentor that every woman dreams of
having. She was a pioneer in advertising sales at a time when women
didn't sell; served as president and publisher of the fledgling USA
Today; and, in her current position as the president of Hearst
Magazines, persuaded Oprah to launch a magazine. In 2006 she was
named one of Fortune's 50 Most Powerful Women in American Business
for the seventh consecutive year. Now, in the exuberant,
down-to-earth voice that is her trademark, Cathie explains how she
achieved the 360 life--a blend of professional accomplishment and
personal contentment--and how any woman can seize opportunity in
the workplace. No matter where you are in your career, Basic Black
offers invaluable lessons that will help you land the job,
promotion, or project you're vying for. At the core of the book are
Cathie's candid, personal stories. She walks us through her
decision to risk dropping a huge ad agency that handled the USA
Today campaign in favor of a small boutique agency run by a wild
man. (It was a smash.) She admits that her sometimes brusque style
once led to a mutiny of staffers at Ms. (She learned to be more
flexible in her managerial style.) She offers a clear-eyed look at
what happened during the twenty-eight months between the launch and
the close of the much- buzzed-about Talk magazine. And throughout,
she offers fascinating glimpses of media and business
personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack,
Vic Ganzi, former CosmoGirl editor Atoosa Rubenstein, Bonnie
Fuller, and the legendarily difficult Al Neuharth, founder of USA
Today, Above all, Basic Black is motivating. It provides a
close-uplook at the keen judgment, perseverance, and optimism that
have propelled Cathie Black to the top of her game, along with the
kind of straight-up practical advice you get in a one-on-one
session with a career coach. You'll find out how to handle job
interviews, which rules to break, and why you should make your life
a grudge-free zone. Equally important, you'll be inspired to pursue
your passions and achieve your very best. From the Hardcover
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