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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Market Research - Theory and Practice (Paperback) Loot Price: R897
Discovery Miles 8 970
Market Research - Theory and Practice (Paperback): Miriam Catterall, Pauline Maclaran
Market Research - Theory and Practice (Paperback): Miriam Catterall, Pauline Maclaran

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Market Research - Theory and Practice (Paperback)

Miriam Catterall, Pauline Maclaran

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Loot Price R897 Discovery Miles 8 970 | Repayment Terms: R83 pm x 12*

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While many existing books ignore the theories that underpin commercial market research methods, this exciting new title places research in the context of those theories that influence the development and implementation of research. The book will help students grasp why marketing research is undertaken as well as how it is undertaken. Throughout a balance is struck between coverage of quantitative and qualitative research. Students' learning is supported and consolidated by pedagogical features that include: - Chapter introductions with learning objectives and chapter summeries - Boxed case examples from marketing and market research practitioners illustrating key issues discussed in chapters - Questions for discussion with each chapter - Suggestions for further reading

General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: 2015
Authors: Miriam Catterall • Pauline Maclaran
Format: Paperback
Pages: 368
ISBN-13: 978-1-4129-0249-6
Barcode: 9781412902496
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-4129-0249-5

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