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Strategic Writing - Multimedia Writing for Public Relations, Advertising, and More, New International Edition (Electronic book text, 3rd New edition)
Strategic Writing - Multimedia Writing for Public Relations, Advertising, and More, New International Edition (Electronic book...
Strategic Writing - Multimedia Writing for Public Relations, Advertising, and More, New International Edition (Electronic book...

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Strategic Writing - Multimedia Writing for Public Relations, Advertising, and More, New International Edition (Electronic book text, 3rd New edition)

Charles Marsh, David W. Guth, Bonnie Poovey Short

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In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2015
First published: 2011
Authors: Charles Marsh • David W. Guth • Bonnie Poovey Short
Format: Electronic book text
Pages: 272
Edition: 3rd New edition
ISBN-13: 978-1-317-34386-8
Barcode: 9781317343868
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 1-317-34386-7

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