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Faktory Potrebitel'skogo Povedeniya (Russian, Paperback) Loot Price: R2,110
Discovery Miles 21 100
Faktory Potrebitel'skogo Povedeniya (Russian, Paperback): Cheglakova Larisa
Faktory Potrebitel'skogo Povedeniya (Russian, Paperback): Cheglakova Larisa

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Faktory Potrebitel'skogo Povedeniya (Russian, Paperback)

Cheglakova Larisa

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Loot Price R2,110 Discovery Miles 21 100 | Repayment Terms: R196 pm x 12*

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Rabota posvyashchena aktual'nym problemam issledovaniya faktorov potrebitel'skogo povedeniya i ikh ispol'zovaniya pri formirovanii upravlencheskikh resheniy organizatsii. Vazhnoe mesto v ney otvoditsya izucheniyu metodicheskikh osnov issledovaniya potrebiteley. V rezul'tate analiza otechestvennoy i zarubezhnoy literatury predlozhena model' potrebitel'skogo povedeniya i razrabotannaya na ee baze klassifikatsiya faktorov. Po vydelennym napravleniyam provedeny issledovaniya potrebiteley i predstavleny rezul'taty otsenki stepeni vliyaniya razlichnykh faktorov na ikh povedenie. S uchetom osobennostey potrebitel'skogo povedeniya razrabotany meropriyatiya po sovershenstvovaniyu kompleksa marketinga organizatsii. Rabota prednaznachena dlya uchenykh i spetsialistov, zanimayushchikhsya problemami marketingovykh issledovaniy potrebiteley, slushateley shkol biznesa i menedzherov predpriyatiy.

General

Imprint: Lap Lambert Academic Publishing
Country of origin: United States
Release date: August 2012
First published: August 2012
Authors: Cheglakova Larisa
Dimensions: 229 x 152 x 13mm (L x W x T)
Format: Paperback - Trade
Pages: 228
ISBN-13: 978-3-659-21214-7
Barcode: 9783659212147
Languages: Russian
Categories: Promotions
Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > General
LSN: 3-659-21214-8

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