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Managing Relationships in a Corporate Bank (Paperback) Loot Price: R716
Discovery Miles 7 160
Managing Relationships in a Corporate Bank (Paperback): Chris Farrance
Managing Relationships in a Corporate Bank (Paperback): Chris Farrance

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Managing Relationships in a Corporate Bank (Paperback)

Chris Farrance

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Loot Price R716 Discovery Miles 7 160 | Repayment Terms: R67 pm x 12*

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Specifically targeted at the corporate bank 's needs and techniques Fully illustrated with numerous case studies and worked examplesDeveloping the themes of customer relationship management into the sphere of corporate finance, this unique text examines the specific drivers, skills, and techniques required by banks in order to build and retain corporate clients. The text takes core elements of marketing and relationship activity and applies them to the specific requirements of the corporate bank 's clients. Themes such as delivering corporate capability, portfolio, and key account planning, referral networks, industry profiling, and presenting customer focused solutions are all discussed in detail. Aided by the extensive use of case studies and illustrations, this text provides a clear, accessible manual of best practice in obtaining, managing, and building good relationships with corporate clients.

General

Imprint: Financial World Publishing
Country of origin: United Kingdom
Release date: 2001
First published: February 2002
Authors: Chris Farrance
Dimensions: 245 x 189 x 17mm (L x W x T)
Format: Paperback
Pages: 456
ISBN-13: 978-0-85297-683-8
Barcode: 9780852976838
Categories: Books > Business & Economics > Business & management > Management of specific areas
Books > Business & Economics > Business & management > Management of specific areas > General
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Books > Business & Economics > Finance & accounting > Finance > Corporate finance
Books > Money & Finance > Corporate finance
Books > Business & Economics > Finance & accounting > Finance > Banking
Books > Money & Finance > Banking
LSN: 0-85297-683-6

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