In essence, the book will help business professionals that already
know and work with social media to take their knowledge to the next
level ... to become experts within their organizations. It is aimed
not just marketers but at every decision maker in the organization:
CEO, CTO, Product Director, Sales Director.
Armed with the tools of this book they will be able to
understand how to: Make Social Media part of the company's
DNAJustify increased spend on Social MediaGet how others are
creating success via Social MediaKnow what the future holds for
Readers can ensure they are using social media channels
appropriately, and with purpose: They will be able to understand
the change that social media brings to the traditional flow of an
organization - and learn how to form a strategy to prepare for
change and how to roll out Social Media strategies for the entire
organization (including "ten tips to point the way")They will
understand the impact and ROI of Social Media on the organization,
and how to develop a business case for investmentThey will draw
insights on cultural and linguistic challenges of Social Media
The contributions from the 18 Social Media experts bring an
enormous breadth of practical, hands-on experience to the topic
area. Each chapter offers key learning points and take outs that
will make this a must have "how to book" for any business person
wanting to raise their game in Social Media.
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