0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Online Consumer Trust and Cultural Influences in America and Japan (Paperback) Loot Price: R1,669
Discovery Miles 16 690
Online Consumer Trust and Cultural Influences in America and Japan (Paperback): Christina Chung
Online Consumer Trust and Cultural Influences in America and Japan (Paperback): Christina Chung

Share your images

Online Consumer Trust and Cultural Influences in America and Japan (Paperback)

Christina Chung

 (sign in to rate)
Loot Price R1,669 Discovery Miles 16 690 | Repayment Terms: R155 pm x 12*

Bookmark and Share

Usually dispatched within 7 - 15 working days.

As an experimental investigation, this study examines how retailer familiarity and dynamic pricing affect American and Japanese online consumer trust. The results show significantly different trust concepts. Generally, American online consumers have higher trust concepts and lower risk perceptions than Japanese online consumers do in online transactions. When a familiar online retailer offers dynamic pricing, American consumers have higher online shopping trust and increased purchase intention, whereas Japanese consumers negatively respond to dynamic pricing and there is a decrease in online shopping trust. However, when a less familiar online retailer offers dynamic pricing, both American and Japanese online shopping trust scores were decreased. Interestingly, American consumers have a lower online retailer trust in an unfamiliar online retailer's image than Japanese consumers do. As part of the mainstream research in the field of online communication, this study provides substantive theoretical knowledge on building online consumer trust, as well as a practical side concerning online consumer behavior.

General

Imprint: VDM Verlag
Country of origin: Germany
Release date: July 2009
First published: July 2009
Authors: Christina Chung
Dimensions: 229 x 152 x 8mm (L x W x T)
Format: Paperback - Trade
Pages: 132
ISBN-13: 978-3-639-17787-9
Barcode: 9783639177879
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-639-17787-8

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners