The experience of making a purchase goes more and more beyond the
satisfaction of needs and is perceived by consumers as a
leisuretime activity. "Shoppertainment" has transformed the retail
arena and trained the consumer to expect to be entertained. This
book aims to describe the development and growth of
"shoppertainment" as well as chances on its expansion on the
European and especially the Austrian market.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!